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Join Search Discovery’s new education community and keep up with the latest tools, technologies, and trends in analytics.


Later this year, Search Discovery had planned on launching a new program to offer free education in key areas of digital analytics. But based on the current COVID-19 pandemic, we have decided to accelerate this launch so those looking for new jobs can take advantage of the content sooner. Therefore, we are now launching the Search Discovery Education Community (SDEC). The SDEC will provide free online education webinars for the following topic areas:
Our goal is to host regular educational webinars around the preceding topics and let our 4,000+ SDEC members choose which sessions they wish to attend. Content will be driven by the demand we see for each topic area. All sessions will include Q&A and will be recorded and posted to an SDEC Slack group for those who cannot attend in person. SDEC webinars are conducted by industry leaders such as Simo Ahava, Adam Greco, Jim Sterne, Frederik Werner, Charles Farina, Tim Wilson, etc… So far, we have over recorded SDEC webinars that you can watch on demand.


Here are just a few examples of SDEC content. If you want to see all of the webinars, join today!

Web Browsers & Protection

The world of web browsers and analytics tracking is changing faster than people can keep up! In this session, the world-renowned Simo Ahava goes over some of the key things you need to know if you are working in today’s complex digital analytics environment.


Simo Ahava is arguably the best Google Analytics and Google Tag Manager consultant in the world. He is prolific in his blog posts and presentations about Google Analytics and the go-to resource for understanding how technology changes impact analytics tracking. You can read all of his posts and see his templates and Github at

Advanced Statistics and Forecasting with Analysis Workspace

In this session, Frederik Werner combines his passion for Adobe Analytics and statistics to demonstrate how you can use advanced calculated metrics to add deep statistical reporting to your Adobe Analytics Analysis Workspace reporting.
Frederik Werner

Frederik Werner

Frederik Werner leads digital analytics, optimization and personalization at SUPER RTL in Germany. He has quickly been recognized as one of the top bloggers on Adobe Analytics technologies. You can read all of his blog posts at his website:

Adobe Analytics Merchandising eVars

Adobe Analytics can be a complex product to master. But Adam Greco has made a living turning the complex into easy to understand examples. In this session, Adam tackles one of the most difficult areas of Adobe Analytics – Merchandising eVars. This is just one of several topics related to Adobe Analytics that Adam has covered in SDEC webinars.

Adam Greco

Adam Greco is a Senior Director at Search Discovery. For almost two decades, Adam has been one of the leading voices in Adobe Analytics and is the author of the definitive book on the product. Adam has consulted hundreds of clients to improve their use of Adobe Analytics and has taught advanced classes on the product. Adam is currently working on Search Discovery's new Apollo product which helps improve and manage digital analytics implementations.


So if you want to participate in this new community and get access to free educational content, please click on the link below, complete the form, and indicate the topics for which you would like to be notified. Please note the following:

  • The SDEC will NOT be used for marketing, so completing the form will not add you to any sales or marketing list.
  • The SDEC is open to anyone, but keep in mind that webinars will likely be done live in the US time zones.

If you have any questions, please email We look forward to seeing you on a future SDEC webinar!

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