Almost all digital analytics implementations now use some sort of tag management system (TMS). TMS tools help developers manage complex digital analytics implementations and avoid a lot of manual grunt work! In addition, many organizations have recognized that using a data layer is the best way to deploy analytics tools and data layers have synergistic effects with tag management systems. Sessions in this SDEC topic area will cover best practices in leveraging tag management systems and data layers. Much of the content shared in these webinars will be geared for a more technical audience.

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