Search Engine Optimization (SEO) is the practice of maximizing both the quantity and quality of traffic coming from organic (e.g. ‘natural’ or non-paid) search results. However, it is often one of the most misunderstood and misrepresented digital marketing strategies in existence. Through the SDEC, we’ll teach members more about how to do SEO the right way and how to create the conditions to enable a website to consistently grow (or keep) traffic coming in from organic search.
Creating Optimized Content That is Worthy Of Ranking Well
Auditing Your Website for Quick Wins & Liabilities