The only true constant is change. At any given time, any number of things could be changing; business goals, the competition, customers’ needs, products, you name it. A company’s digital space has to constantly keep up in an effective and timely manner to support business’ success. But with every decision comes risk, and how do we know what the best choice forward is? Your gut is less reliable than you’d think! The best option is to test! The sessions in this SDEC section will dive into the best practices around creating evidence-driven hypotheses, building controlled experiments, analyzing the results, supporting proper processes, and last but NOT least the statistics!
Sequential Test Calculator
A/B Test Monitoring Workspace