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Join one of the largest, most active optimization communities with hundreds of members committed to helping one another learn more and impact their organizations.


TLC: Statistics in Testing with Dr. Elea Feit, Matt Gershoff, and Tim Wilson - 2 Mar 2018
(1 of 10) TLC Live! at the DA Hub - Introductions + What makes the best analyst?
TLC: Testing in the time of COVID-19
TLC: Journey Analytics for Optimization - 13 Oct 2017
TLC: 2018 State of the Industry + Looking Ahead to 2019 with Program Maturity - 25 Jan 2019
TLC: Building Communities with Michael Helbling, Lee Isensee, Peter O'Neill, and Jim Sterne


Several years ago, in a small conference room with a view of the Pacific, Kelly Wortham, Senior Director of Optimization at Search Discovery, was talking optimization with 17 others at the XChange conference. But, mid-conversation (mid-revelation, really), their time was up and they needed to move to the next “huddle.” An audible groan of disappointment arose. So Kelly encouraged everyone to continue the conversation via email. After a year, the group decided to have a monthly teleconference—called a “tele-huddle,” after their first XChange huddle. The group also decided to expand to include others.

Today, the Test & Learn Community is a rapidly growing community of more than 500 optimization practitioners and SMEs with a focus to create a space for good conversation and debate (and no sales!).

The TLC virtual web-huddle explores topics from high level governance, talent acquisition/retention, experiment design, and ideation to advanced topics like journey analytics, personalization methods, machine learning, and statistics in optimization. Each call is panel format with 3–6 SMEs doing most of the chatting, while others dial in to listen, ask questions, and learn. The goal of these calls is for the practitioners (ranging from newbies to experts) to teach and learn from each other.

want to join the conversation?

To officially join the group, please review and sign the Code of Conduct and we’ll get you all set up!

If you have other questions, reach out to us below.

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