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No matter the data set, the programming language, or the data model, eventually the

The savvy investor diversifies investments to reduce risk and limit exposure, and a similar

For years, digital analysts have limited themselves to work within the hedges created by

The tools that we have used for understanding how well our campaigns and traffic

Every marketer wants to accurately measure the impact of their advertising spend. And “digital”

Just like all squares are rectangles, but all rectangles are not squares, all A/B

Thinking through the potential impacts of our data collection and utilization should not be

What does it take to apply digital analytic methods to non-digital experience?

In this SDEC talk, Tim Wilson, a senior analytics director at Search Discovery, will

Understanding your customers is crucial for any customer relationship management system. Two important factors

GDPR, which came into effect in the EU in 2018, set the whole “data

The pretty dashboards and charts are just decoration; the real proof is in the

In this session, Lukas Oldenburg will demonstrate a cool new tool he built for

What if Marketo knew as much about web/app behavior as Adobe Analytics?

An overview of what Market Basket Analysis is and some use cases.

In this webinar, Adam Greco will provide a detailed overview of the new Apollo

A/B testing and other randomized marketing experiments allow you to collect exactly the data

With so many companies investing in BI Platforms, it is important to ensure that