SEARCH DISCOVERY + HIGHTOUCH
Enrich your business applications with customer data to drive clear impact.
Customer data is one of the greatest assets to any organization. With it, teams can gain deep customer insights and build personalized digital experiences. Companies don’t necessarily need more data; they need simpler ways to activate data in their existing data warehouse.
WHAT IS HIGHTOUCH?
Hightouch is a reverse ETL platform that syncs data from your data warehouse directly into your SaaS tools—any business application or marketing platform. Hightouch supports marketing teams by delivering relevant, accurate, real-time customer data inside the software they already use. This provides critical context and allows marketers to create dynamic user segments or audiences to use on platforms like Salesforce, Google Ads, HubSpot (CRM), or anywhere you need your customer first-party data to run your campaigns.
HOW DOES HIGHTOUCH WORK?
WHY WORK WITH SEARCH DISCOVERY?
Search Discovery understands the power of activating customer data, and through our partnership with Hightouch, we make your data actionable—helping companies enrich business applications with their customer data to drive clear impact.
OUR PROVEN SUCCESS WITH HIGHTOUCH
Our self-service solution leveraged Hightouch to build audiences, engage users, and lift acquisition
With a user community over 3M strong, our client wanted a smarter way to create newsletter audiences. We worked with their product team to create an executable strategy that filled their audience-building gap by leveraging Hightouch. We used SQL to query our client’s RedShift data warehouse, pull high volumes of engagement data, and build a model to determine which free users were most likely to upgrade. Hightouch automatically pushed those identified audiences into Iterable for quick, clear activation.
Results: Increased newsletter engagement with significant lift in customer acquisition.
Our client can now:
- Activate marketing data with advanced audience segmentation and modeling
- Identify highly engaged and convertible audiences to drive customer acquisition
- Leverage propensity model to identify free/trial customers to upgrade to paid plan
