Interaction Studio

If you’re struggling with incomplete views of your customers due to lack of data integration, that means you’re unable to deliver personalized experiences (on web, email, and mobile) and that you’re not using data to convert anonymous visitors or increase CLV of existing customers. Those are just the problems that our partnership with Interaction Studio resolves.

IMPACT WE DELIVER:

Integrate and harmonize your multi-channel data into a central location

Gain valuable insights into your customers and their journey

Enable one-on-one marketing to your customers

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

We follow a standard approach in all of the Interaction Studio solutions we build:

DISCOVERY

This is arguably the most important part of any engagement. We use Discovery to help you understand your goals, use cases, data sources and strategies.

IMPLEMENTATION

We build the foundation of your Interaction Studio implementation. We ingest your multi-channel data, configure your catalog, map your site(s), resolve your unified customer profiles, and create your customer segments.

ACTIVATION

We enable and create the recommendations and promotions that will power your web and mobile campaigns, with which your customers directly interact.

OPTIMIZATION

We analyze your data to gain insights and understand performance. This is essential to us making recommendations on how to optimize your marketing strategy.

ENABLEMENT

We train you and your team so that Interaction Studio becomes a daily part of your marketing strategy.

LATEST INSIGHTS:

What is Datorama

Marketing Reporting and Automation with Datorama

In comparison to other dashboarding and marketing data visualization tools, Datorama combines real-time data from multiple sources to give you an accurate picture of how you’re performing across channels.

Drop us a note so we can help you enable personalized experiences for your customers with Interaction Studio

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