With Data Cloud in your toolbelt, you gain the power to unify customer profiles by seamlessly ingesting data from multiple sources and leveraging identity resolution. By eliminating duplicate records and harnessing the ability to calculate important metrics at the profile, segment, and population levels, you unlock better insights into your customers. This is an unparalleled opportunity to understand your customers on a deeper level, all made possible through the capabilities of Data Cloud – and the best part? It’s completely free.