Overcome Marketing Challenges with Salesforce Marketing Cloud Intelligence, Powered by Datorama
Chris Brewster, Director of Business Development
Find out how we can help you drive greater ROI from your Marketing Cloud investment.
Our Salesforce Marketing Cloud Expertise
Salesforce products integrate seamlessly, harmonize and share data, and provide marketers with the unified advertising and analytics tools required to thrive without cookies.
Salesforce Marketing Cloud – Salesforce Marketing Cloud delivers relevant, personalized journeys across channels and devices. Includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation & management, and data analysis.
Data Layer – Finally achieve integrated customer 360 data, create insightful segments, and personalize experiences in real-time.
Engagement Layer – Engage customer segments by creating meaningful journeys that understand their objectives, respond to their context and drive strong connections that result in better marketing results.
Analytics Layer – Uncover insights through analysis and data science. Optimize the experience of each channel and journey. Maximize marketing ROI to ensure future investment returns.
We've developed a CDP ROI calculator to help you navigate your path to creating a Customer 360
Request a free 2-hour CDP ROI workshop now
Start HereSalesforce Marketing Cloud Solutions
With over 70 Salesforce certifications and accreditations, our Salesforce clients benefit from the product expertise, consulting, managed services, and value-added services that go far beyond standing up software to maximizing their return on investment.
Personalization
Integrate and harmonize your multichannel data, gain in-depth customer insights & enable real-time, 1-to-1, personalized experiences across your customer’s journey.
Data Cloud for Marketing
Collect and unify your data to create unified customer profiles, resolve IDs & build audience segments that you can activate on and analyze quickly.
Journey Builder
Create personalized customer experiences and manage campaigns across email, mobile, advertising, the web, direct mail, sales, commerce & service.
Email Studio
Drive successful campaigns with smarter, data-driven email marketing to manage customer journeys at scale.
Mobile Studio
Reach customers where they are based on events, location, and proximity & personalize mobile marketing with SMS messages, push notifications & chat messaging
Advertising Studio
Use your CRM data to personalize digital advertising to acquire and re-engage customers.
Pardot
B2B marketing automation tool that unites marketing and sales on a single platform to increase leads & boost sales
Intelligence
The one platform to connect, analyze, and take action on all your marketing data & tie marketing results to business outcomes.
Let’s talk about custom solutions to solve your business problems.
BENEFITS OF WORKING WITH SEARCH DISCOVERY
- We are experts in Marketing Cloud, with over 10-years of experience and more than 1,000 campaigns executed.
- With full stack Marketing Cloud capabilities, you won’t need to find other specialist partners to stand up and integrate parts of your solution. We’ll ensure it is integrated and delivering full value.
- Our consultants have been in your shoes. Don’t be satisfied with a partner who will stand up the platform and wish you well. Work with a partner who will sit shoulder-to-shoulder and ensure you’re getting the best results.
- We take on the biggest challenges. We work with some of the world’s leading enterprises helping them transform their marketing.
Contact us today to get started.
Salesforce Analytics Platform Frequently Asked Questions
How does Marketing Cloud work with other Salesforce Clouds?
Marketing Cloud is a critical part of the Salesforce Customer 360. It operates along side the other Salesforce clouds like; Sales Cloud (CRM), Service Cloud, Community Cloud (client portal) to enable you to deliver a seamless multi-channel experience across all customer touchpoints.
How do the components of Marketing Cloud work together?
Marketing Cloud is a group of marketing applications that comprise a marketing technology (martech) stack that enable you to fully understand your customer and engage them consistently and in real-time across marketing channels to deliver a consistent experience that maximizes each customer’s value. Salesforce is constantly innovating and evolving their Marketing Cloud capabilities, so check with us often for updates on how Marketing Cloud can help you develop deeper, more meaningful relationships with your customers and prospects.
What is Salesforce Data Cloud?
Salesforce CDP was released as a solution under Marketing Cloud. Salesforce Data Cloud is the evolution of Salesforce’s Customer Data Platform (CDP), that was also referred to as Genie for a short period of time.The solution has been extended beyond Marketing Cloud to bring real-time data to the entire Customer 360. Search Discovery has created a CDP ROI tool to help you understand where your greatest opportunities are for business impact from a CDP solution and how to develop your CDP roadmap. Please contact us for a free 2-hour workshop to help you plot your CDP course.
What can Marketing Cloud do beyond email marketing?
Marketing Cloud enables you to orchestrate real-time, multi-channel customer marketing journeys across paid and organic digital marketing channels, including your website, email, mobile, social, search, display and more, as well as point of sale and even traditional marketing channels such as direct mail. More importantly, you can integrate data across all these channels to understand the full business impact of your marketing and how each channel is contributing to the whole.
How is Marketing Cloud Intelligence different from other Salesforce analytics tools?
Marketing Cloud Intelligence is designed specifically to meet the needs of a digital marketing organization. In addition to connecting your marketing data sources and enabling you to generate insights from the massive amounts of marketing data your organization generates, Intelligence also has Einstein predictive features that use your historical data to help you optimize your marketing performance. Search Discovery works across all of Salesforce’s analytics tools, as well as others outside of Salesforce. We can help ensure that you’re selecting the right platform for the job that can scale with your business.
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