ANALYTICS:
analysis

Companies often have data ready to use, but they don’t know where to start when it comes to making improvements to hit their business goals. They might be going through the motions of analysis, yet none of their efforts move the needle forward. Our solution for analysis includes methodology that will help determine where your biggest business priorities lie and the development of specific hypotheses we can prove with data. In the end, we deliver actionable insights that empower data-informed decision making.

IMPACT WE DELIVER:

Help you understand the different ways data can be used to drive actions and decisions

Implement strategic thinking practices surrounding analysis goals for a hypothesis-driven approach

Learn how your audience interacts with your business and how that impacts success

Learn how your audience interacts with your business and how that impacts success

Feel empowered to communicate with data to all types of audiences

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

Instead of prematurely jumping into analysis or digging into data without a plan, we utilize strategic thinking practices surrounding goals and hypothesis development that allow us to perform analysis with a hypothesis-driven approach.

ASSESS

During our assessment we cover a breadth of questions that allow us to construct a data informed analysis plan that is concentrated on performance measurement and hypothesis validation.

  • What are we trying to achieve?
  • How will we know if we’ve done that?

ANALYZE

We use various tools and analytics platforms to gather evidence for the analytics hypothesis at hand. In this phase, we use data storytelling to help all audiences understand the insights even if “data-speak” is not your personal specialty.

  • What did we do in the past?
  • What should we be doing moving forward?

ACTIVATE

Post-analysis we help you make decisions and take action based on the insights with strategy, implementation, and/or optimization recommendations.

LATEST INSIGHTS:

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Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.

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Goals vs. Conversion Events in Google Analytics 4

Google Analytics 4 (GA4) replaces “goals” with “conversion events.” Compare goals vs. events in Google Analytics, learn the benefits and limitations of conversion event tracking, how to use the new metrics and reports, and how to create Google Analytics custom events.

Reach out to map your program improvement plan today

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