Crossing the Chasm:

Maturing Digital Analytics Processes When Migrating from Free to Full-Featured Analytics Products

Throttle-Up Your Analytics Program

Businesses have higher expectations of analytics programs than ever before. Is yours delivering the critical insights you need, or are you spending more time maintaining your analytics implementation than generating impactful insights? It may be time to upgrade to a more mature, streamlined approach with an enterprise-grade analytics platform like Adobe Analytics. Download our whitepaper to learn how to achieve digital transformation with a best-in-class analytics solution.

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Crossing the Analytics Chasm 1

WHAT'S INSIDE:

  1. Digital Analytics in the Age of Digital Transformation: Data is the new differentiator
  2. Free vs. Paid Digital Analytics: Why free products are a start, but not enough
  3. Crossing the Chasm: Transitioning from free to paid analytics tools
  4. Using Tools to Make the Transition Easier: Decrease your time to value

Authors

Adam Greco Analytics Chasm

Adam Greco
Advisor to Search Discovery

Adam Greco is a recognized leader within the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association.
Anne Wilson Analytics Chasm

Anne Wilson
Director, Customer Success at Search Discovery

Anne Wilson has designed Adobe Analytics and Google Analytics implementations for clients across many verticals. She has held positions in hands-on execution of paid media campaigns, analytics reporting, technical analytics, and consulting. Anne has worked as part of the client, agency, and vendor sides of the business over the course of her career. At Search Discovery, she enables Apollo customers to get the most out of their analytics implementations by aligning their business goals, implementation specifications, and documentation in a simplified and consistent manner.

Get started on your journey today to new insights through better analytics.

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