Does Adobe integrate with Google Analytics? You bet. Learn how the Adobe Experience Platform—CJA specifically—works with GA4 in a use case to create personalized lead follow-up emails. First in a series.
Get started with Customer Segmentation Analysis today
What is Customer Segmentation Analysis?
Our Customer Segmentation Analysis Delivers these Benefits:
Search Discovery’s Approach To Customer Segmentation Analysis
Our integrated, capacity building approach leverages our experts in analytics, digital marketing, and data science, data engineering, optimization, and privacy compliance to ensure you get the most complete data insights possible. Our multistep approach includes the following phases.
Conduct discovery sessions with stakeholders to understand the business/marketing strategies, platforms available, measurement framework, identify use cases, and understand business requirements.
Develop a Learning Agenda
Create learning agendas based on what is identified from the stakeholder interviews, platform exploration, and existing measurement framework.
Determine the necessary data sources, destinations and general requirements to activate the use cases for integration into a roadmap.
Create and/or align on a segmentation strategy to identify and create audiences.
Value Realization Framework
Explore the Adobe Customer Journey Analytics solution to learn about customer journey analysis, what differentiates Adobe CJA, common use cases & types of customer data used, and more! Post 2 of 2.
A recent CCPA probe resulted in steep fines for a large retailer. Learn how to stay compliant, build customer trust & protect your brand from expensive consequences.
Apollo Migrations is our easy, quick start solution for complex data migrations to Google Analytics 4. Learn more.