ANALYTICS:
Google Analytics Audits

The foundation of a successful Analytics team is trust. Marketers need to have confidence in the data and recommendations provided by the Analysts that support them. Even the suspicion of broken or poorly implemented Google Analytics tags can cause that trust to falter.

IMPACT WE DELIVER:

Understand exactly where issues may exist, how important they are to your business, and the steps needed to resolve them

Conduct a series of tests in the future that can validate if new issues have surfaced

Build healthy and trusting relationships between your Analysts and the marketers that rely on them

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
Read More
American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
Read More
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OUR APPROACH

STEP 1:

Conduct an standard analysis that is useful for identifying common tagging issues (such as cross-domain session breakage) as well as account configuration issues.

STEP 2:

Compile a list of concerns from your team, and determine if changes need to be made by your development team or within the tag manager.

STEP 3:

Present a prioritized list of recommendations to resolve any identified issues.

STEP 4:

Document a series of tests that can be used in the future to determine if tagging problems exist.

LATEST INSIGHTS:

What the iOS 15 update means for advertising, marketers, and analysts

IOS 15 Release | How It Affects You

Apple’s iOS 15 update comes as marketers and analysts prepare for the holiday season. Learn which common KPIs and tracking analytics are impacted.

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Stay Updated on Apple Data Privacy: Mail Tracking Protection

Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.

Drop us a note to begin your Google Analytics Audit to improve trust and drive business results.

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