ANALYTICS:
MEASUREMENT Strategy

Picture it— your analyst comes to you with a barrage of data: enough charts, tables and slides to make your head spin. You are presented with countless facts and figures, only to be left asking, So what? Does this matter? How will this impact our business? Without a clearly-defined and well understood measurement strategy, your ability to effectively measure and optimize your business by making data informed decisions will fail. As we all know, you cannot manage what you don’t measure. But you can’t measure without a well thought out measurement plan, which is what we deliver.

WE DELIVER:

We help you sort through all of this by providing tools to help you manage your data:

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
Read More
High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
Read More
American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
Read More
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OUR APPROACH

Our methodology for developing a robust measurement strategy is simple. We start with the big picture, by defining and aligning on what success looks like for your business. We then talk about how your business unit and/or department is able to contribute to those goals and identify key performance indicators to measure this success. Layering in meaningful targets associated with these KPIs is critical.
Analytics Measurement Strategy

STEP 1:

Define business goals and objectives with a cross-functional team of stakeholders

STEP 2:

Understand the types of questions business stakeholders are trying to answer and determine how they can contribute to company goals by answering those questions

STEP 3:

Define KPIs for each of the components where an impact is possible and expected

STEP 4:

Identify KPI targets that the organization will work towards

STEP 5:

Leverage the measurement strategy to inform data discovery and procurement efforts

LATEST INSIGHTS:

RCT Hero

Are You Down with RCT? The Solution to the 360-degree Fallacy

We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.

Migrate to GA4 Hero

Three Tips for Planning Your Migration to GA4

We share our tips on how to plan your migration to GA4. Read about what business questions to consider, preparing for privacy measures, and more.

Reach out to map your program improvement plan today

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