- Released first production dashboards within 90 days
- Built a center of data excellence.
- Instilled an experimentation culture and optimization capability
- Drove 11% growth of registrations
- 388 net new contacts, opportunity valued at nearly $7.7MM
- Potential of $1MM cost savings in media spend
- 5.4% growth in YoY donations
We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.
Learn how custom definitions (AKA custom dimensions and metrics) have changed in Google Analytics 4 (GA4) & what you need to know before migrating them from Universal Analytics. Read more!
We review how Google Tag Manager (GTM) works with Firebase Analytics and why you should consider using it. Read more!
We share our tips on how to plan your migration to GA4. Read about what business questions to consider, preparing for privacy measures, and more.