Reporting & Data Visualization

Companies often struggle with the painstaking work of creating manual reports and dashboards that never take flight. Manual reports that are generated on a monthly, weekly, or even daily basis and derived from disconnected data sources or decentralized KPIs are bound to lack adoption by stakeholders. This is because there’s a disconnect between the reports and what’s important to the business. If you find yourself combing through tables of data and doing extra synthesis on top of reports received, or if context for KPI reporting isn’t provided in your data visualizations, we can help.


Align your KPIs with your desired business outcomes

Realize effective performance measurement through automated, centralized dashboards

Gain at-a-glance views of key performance indicators

Determine performance relative to predetermined targets

Go beyond “making charts pretty” to tell compelling stories with data

Create data visualizations, based on neuroscience, that reduce cognitive load so stakeholders can understand data to influence change


Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
Read More


Our approach to successful performance measurement is founded upon a firm commitment to helping you answer the question How did we do relative to how we expected to do?


We help you clearly define a measurement strategy, i.e., we understand what you’re trying to achieve (desired business outcomes) and how you’ll know if you achieved it (aligned KPIs and targets).


We design your KPI dashboards, taking into consideration details such as the technology best suited for meeting your reporting needs, your desired reporting cadence, the report audience, and more.


Our diverse, tool-agnostic team introduces automated systems to bring in data from different sources and limit manual data synthesis.


Informative KPI reporting becomes a regular occurrence and questions regarding unexpected or off-target data go through our analysis process.



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Apple’s iOS 15 update comes as marketers and analysts prepare for the holiday season. Learn which common KPIs and tracking analytics are impacted.

Reach out to map your program improvement plan today

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