Tools Selection &
Whether evaluating a first-time purchase of an Analytics tool or seeking to enhance a current enterprise implementation, Search Discovery will help you use data to gain a competitive advantage.
Companies tend to have the following challenges:
- Analytics implementation does not support their current data needs or allow for future growth.
- Require best in class implementation so they can trust and act on their data.
- Desire to scale and skill up their internal team or need additional help to create the foundation to build on.
- Increased capabilities
- Improved operational efficiencies
- Audience insights/ improved customer experience
- 87% reduction in under-performing apps
- 60% of websites improved mobile site speed
- 17% average increase in mobile site speed
- 550+ sites in <8 mo
- $375K annual savings
Whether you are looking for your first analytics tool or considering a new one, we can perform a vendor assessment to help you determine which platform is right for your organization based on your unique business needs. There are times when you’ll have the right tool, but it has not been implemented to provide the necessary support. Or a piece of add-on functionality, e.g., heat mapping, would solve the requirement. We provide our honest recommendations based on what is right for you.
We’ll take all your business and technical requirements, along with our best practices, to create a flexible, scalable architecture that is easy to manage and maintain. We will also work with internal and external partners to ensure that the data will flow seamlessly as defined in the requirements.
Together we’ll come up with a timeline on when your tool and data will be ready for use. We will help bring your data to life with best in class visualizations and dashboards so that your analytics team can understand what is happening with the business to provide insights and recommendations. All along the way, we’ll be at your side to help train and share best practices in order to build knowledge and skills within your team.
We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.
Learn how custom definitions (AKA custom dimensions and metrics) have changed in Google Analytics 4 (GA4) & what you need to know before migrating them from Universal Analytics. Read more!
We review how Google Tag Manager (GTM) works with Firebase Analytics and why you should consider using it. Read more!
We share our tips on how to plan your migration to GA4. Read about what business questions to consider, preparing for privacy measures, and more.