BUSINESS INTELLIGENCE:
MEASUREMENT STRATEGIES & FRAMEWORKS
WE DELIVER:
Holistic measurement frameworks that connect what needs to be done with what can be done
Prioritized and highly actionable KPIs that drive desired business outcomes
Aligned business requirements and goals to alleviate wasted time
Industry best practice measurement strategies that help to forecast future business performance
SUCCESS STORIES
- Released first production dashboards within 90 days
- Built a center of data excellence.
- Instilled an experimentation culture and optimization capability
- Drove 11% growth of registrations
- 388 net new contacts, opportunity valued at nearly $7.7MM
- Potential of $1MM cost savings in media spend
- 5.4% growth in YoY donations
OUR APPROACH
Our approach to building a measurement strategy and framework is quite simple; start with the business questions that need to be answered. Companies struggle to identify what data sources are needed, or even what metrics to choose…but they can always identify the business questions they need to answer. These questions can ladder-up to more strategic business goals and can also break-down into specific marketing programs and campaigns. A business question is the simplest way to start a measurement strategy.
Learn more about our approach to data-informed decision making in this informative post by Tim Wilson. And for some tips about establishing meaningful targets, check out this 1-page PDF!
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