Benjamin Franklin said it best; “If you fail to plan, you are planning to fail.” This saying holds true for how many companies approach solving strategic business problems with data. They focus on tactical questions such as ‘what data do I have available’ or ‘where will we view the data,’ instead of strategic questions like ‘what actions and desired outcomes am I seeking to elicit from the data.’ Both types of questions are important to solving business problems, but the key is how they are brought together in a measurement framework. Search Discovery helps companies plan for success with tried and true measurement frameworks that connect strategic requirements to tactical actions.