MEASUREMENT STRATEGIES & FRAMEWORKS
- Released first production dashboards within 90 days
- Built a center of data excellence.
- Instilled an experimentation culture and optimization capability
- Drove 11% growth of registrations
- 388 net new contacts, opportunity valued at nearly $7.7MM
- Potential of $1MM cost savings in media spend
- 5.4% growth in YoY donations
Our approach to building a measurement strategy and framework is quite simple; start with the business questions that need to be answered. Companies struggle to identify what data sources are needed, or even what metrics to choose…but they can always identify the business questions they need to answer. These questions can ladder-up to more strategic business goals and can also break-down into specific marketing programs and campaigns. A business question is the simplest way to start a measurement strategy.
Learn more about our approach to data-informed decision making in this informative post by Tim Wilson. And for some tips about establishing meaningful targets, check out this 1-page PDF!
Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.
Marketers strive to use data to drive decisions, but the process can be overwhelming. Our data governance intro explains the steps for incorporating data management with clarity and focus.
Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).
Domo’s 3 transformation options provide flexibility and power. Learn the tradeoffs between each option to decide on the best tool for you.