How to Choose the Right Customer Data Platform (CDP) for Data Protection & Privacy Challenges
Cory Underwood, Analytics Engineer
02/25/2021
It has never been more important for your marketing strategy to include a customer data platform. Search Discovery is a tool-agnostic provider of CDP platform solutions and CDP consulting services to help you evaluate, select, and implement a solution that’s just right for your business.
We offer services for each step of a customer’s journey with CDP. Our unique, integrated approach across digital marketing, data science, analytics, optimization, and data engineering services ensures that you’ll get an effective, differentiated solution that enables you to create more compelling and relevant customer experiences.
Get started with a CDP today. Contact our experts here.
Benefits our CDP services deliver
Unify your customer data to better understand your customers
Get customer journey analytics insights that are personalized and actionable
Engage people across channels to deliver excellent brand experiences
Enable your organization with integrated data, centralized data access, faster activation time, and governance
Respect your customers’ privacy and safely govern your data while complying to CCPA and GDPR regulations
Create ROI through more effective marketing, ROAS, and accurate campaign measurement
LATEST INSIGHTS:
What Is a Customer Data Platform (CDP)?
Kavita Basdeo, Director, Data & Cloud Engineering
05/29/2020
What is a CDP?
A Customer Data Platform is software that integrates, harmonizes, and unifies your customer data, turning it into a strategic asset and enabling you to create more compelling and relevant customer experiences.
Why is now the right time to invest in customer data platform architecture?
The pace of digital transformation is accelerating and requires new tools for the new normal. If your company isn’t considering a CDP right now, you’re missing a competitive advantage.
SUCCESS STORIES
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The new, customer-centric era requires a different approach. Here’s ours.
Not only can we provide you with a central customer data store with cleansed and unified, structured data that drives cross-channel insights, but we can also help you create segments and scaled, personalized experiences through our analytics and optimization expertise. We leverage our data science expertise to automate cross-channel activations and behavior based learnings, so your business gets smarter in real time. Our CDP engagements deliver measurable business impact in three phases:
ASSESS
- Data Strategy – We determine the business objectives and strategic goals for using data.
- Technology Assessment – We assess the current state of technology platforms (e.g. MarTech, AdTech, Data Technologies).
- Activation & Optimization Strategy – We determine the activation use cases, how will we measure impact, and how will we optimize activation scenarios.
ARCHITECT
- Integration Strategy – We evaluate the most performant architecture for the data sources and determine how we’ll connect to inbound data sources and export to activation layers.
- Data Preparation & Schema – We design how to harmonize all the data sources into a common model.
- Segmentation and Profile Build – We construct the segmentation rules and attributes needed in a customer profile.
ACTIVATE
- MarTech & AdTech Activation – We identify platforms that we need to activate and what data needs to be sent to power that activation.
- Analytics and Data Science – We activate advanced analytics and data science capabilities in the most effective environments.
- Governance – We determine the data validation process and how users will access the data in compliance with CCPA/GDPR/local privacy regulations.
