Our Audit of 500 Sites for Colorado Privacy Act and CCPA Compliance Reveals These Top 6 (Persistent) Misses
Cory Underwood, CIPT, CIPP/US, Analytics Engineer
Proactively Navigate the Data Privacy Landscape
Data Privacy is a critical (and non-optional) part of doing business. But it’s becoming increasingly difficult to identify and effectively engage with customers as the data privacy landscape evolves. We offer end-to-end solutions in two categories: mitigate browser privacy restrictions and improve customer experience with our tracking prevention solutions, and avoid fines with our data privacy and compliance solutions.
Benefits of working with Search Discovery
- We are tracking technology experts, able to identify a wide range of solution options for tracking preventions across our practices.
- We understand the levers you can pull in the MarTech stack that impact your privacy compliance.
- We can be your bridge between your privacy/legal teams and marketing/analytics teams.
- We have skin in the privacy game. Our SMEs deeply understand the impact and tradeoffs of data collection, activation, and privacy compliance.
Who do our services help most?
Marketing / Analytics professionals seeking information / services on data privacy topics
Legal / Compliance professionals seeking information / services on tracking and platform features that may be impacted
Privacy teams that are strapped too thin or need a partner to translate the tracking technology implementations
Always be up to date with the Search Discovery Data Privacy Newsletter
Data Privacy Solution Benefits
Tracking Prevention Solutions
Operational Improvement
- Increased understanding of current state
- Clear path to improvement
- Performance Measurement of goals
- Process efficiency
- Increased trust in data
- Increased use of data for decisions
Improve Customer Experience
- Increased customer trust
- Improved online experiences
Generate Revenue
- Improve digital assets
- Maximize revenue opportunities
- Improve digital performance
- Improve online experiences
- Reduce friction in customer journeys
- Increase conversion events
Data Privacy & Compliance Solutions
Capability Improvement
- Proactive privacy regulation compliance
- Build your team’s privacy awareness and knowledge
- Establish Standard Operating Procedures (SOPs) to ensure your team is working with data within compliance boundaries
Improve Customer Experience
- Increased customer trust
- Improved online experiences
Save Costs
- Minimize risk of investigations
- Minimize risk of fines
SERVICES & SOLUTIONS
Information Privacy can be a complex and confusing space for organizations, but it doesn’t have to be. No matter where you are in your compliance or data privacy journey, our expert team stands ready to help.
Tracking Prevention Solutions
- Platform Privacy Assessments (Browser Impact, Mobile OS)
- Server-Side Tag Management
- First-Party Data Strategy
- Orion Cookie Extension Service
- Media Mix Modeling
- CDP Quick Start
- Modeling Missing Signals
- Segmentation Strategy
- Customer Segmentation Analysis
- Customer Journey Analytics
Data Privacy & Regulations Compliance Solutions
- Privacy Regulation Compliance Assessments & Roadmaps
- Consent Management Assessment & Roadmap
- Consent Management Implementation
- Data Inventory & MappingÂ
- HIPAA Solutions
- Privacy as a Service
Our Approach To Data Privacy
We seek to understand your data privacy needs so we can craft an approach for addressing them. Our approach identifies key privacy activities required to ensure your business continues to run without becoming bogged down in compliance activities. These include aligning marketing, engineering, and legal teams, data governance, consent management, and other policy / regulatory requirements.
DISCOVERY
We work with key stakeholders to define the scope of work and identify any specific requirements for your unique use cases.
ASSESSMENT
We review your website, mobile app or MarTech systems to identify where you may be impacted technically or where you may have compliance issues to address. We document the findings in a presentation with recommendations for how to address the concerns identified.
INTEGRATION
Engineering support for live implementations, including support for your tag management system, consent management system, analytics platform, CDP, and digital advertising vendors. This empowers you to activate your data across departments for intelligent business-wide solutions.
SUSTAIN
As Data Privacy is a consistently evolving space, we make sure our clients know what’s on the horizon for changes, so they can be proactive in ensuring compliance ahead of enforcement deadlines.
Anti-Tracking Events Timeline
Data privacy is constantly changing, and it is important to stay up to date with the latest changes.
2020:
January
Microsoft Edge: anti-tracking technology enabled by default
Summer
Chrome SameSite
Summer
Firefox ETP
September
All browsers on Apple’s mobile systems gain ITP (Apple iOS14, iPadOS14. & Safari 14)
Winter
Apple breaks CNAME Cloaking
2021:
April
App Tracking Transparency (Apple iOS 14.5 )
Fall
iOS15, iPadOS15, & MacOS released
2022:
April
Android changes data collection policies
July
Firefox releases Total Cookie Protection by default
2024:
Expected
Chrome to phase out 3rd party cookies in H2 2024, affecting 3rd party attribution/targeting & remarketing
2020:
January
Microsoft Edge: anti-tracking technology enabled by default
Summer
Chrome SameSite
Summer
Firefox ETP
September
All browsers on Apple’s mobile systems gain ITP (Apple iOS14, iPadOS14. & Safari 14)
Winter
Apple breaks CNAME Cloaking
2021:
April
App Tracking Transparency (Apple iOS 14.5 )
Fall
iOS15, iPadOS15, & MacOS released
2022:
April
Android changes data collection policies
July
Firefox releases Total Cookie Protection by default
2024:
Expected
Chrome to phase out 3rd party cookies in H2 2024, affecting 3rd party attribution/targeting & remarketing
LATEST INSIGHTS
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Josh Wilkinson, Google Business Lead
The HHS and FTC Warn Healthcare Companies, Highlighting Risks and Concerns over Potential HIPAA Violations
Cory Underwood, CIPT, CIPP/US, Analytics Engineer
How To Ensure Healthy Consent Banners for Health-Related Brands
Cory Underwood, CIPT, CIPP/US, Analytics Engineer
