Consent Management has come into the fore in recent years in light of regulatory updates (such as Europe’s General Data Protection Regulation [GDPR]). It represents the series of processes involved around alerting consumers to the use of their data, providing them the ability to opt in or out of said use, and often providing legal documentation that consent was granted (or not) for said use. Given the increasing legal need for such processes, Consent Management Platform providers have begun to offer this functionality in a Software as a Service model. Consent Management Platforms are driving advancement in the privacy space and are foundational to any data privacy program. These platforms integrate with the rest of your technical stack and allow the users to control what data is collected and with whom it is shared, helping organizations ensure they are meeting compliance requirements the world over.