Consent Management Platforms

Data Privacy Compliance is here to stay

Increasingly, in regulations across the world, the concept of user consent regarding one’s personal information is taking hold. With this shift in both consumer expectations and regulatory requirements comes the need to factor Consent Management into your data privacy compliance plans.

What is Consent Management?

Consent Management has come into the fore in recent years in light of regulatory updates (such as Europe’s General Data Protection Regulation [GDPR]). It represents the series of processes involved around alerting consumers to the use of their data, providing them the ability to opt in or out of said use, and often providing legal documentation that consent was granted (or not) for said use. Given the increasing legal need for such processes, Consent Management Platform providers have begun to offer this functionality in a Software as a Service model. Consent Management Platforms are driving advancement in the privacy space and are foundational to any data privacy program. These platforms integrate with the rest of your technical stack and allow the users to control what data is collected and with whom it is shared, helping organizations ensure they are meeting compliance requirements the world over.

The Importance of Consent Management

The consent management market is estimated to be worth $765 million by 2025 and should apply to nearly all businesses in the next few years. It is expected that data privacy laws will apply to nearly 75% of the world’s population by the end of 2023. As a foundational technology for compliance efforts involving advertising and measurement, it’s important to ensure your configurations are in alignment to any regulatory requirements you may be subject to (including GDPR and CCPA) in order to reduce legal risk concerns. 

Search Discovery assists with this process end to end. We work with the relevant teams to ensure a brand-new integration goes smoothly, and we’re happy to take a look at an existing implementation to ensure that your current configuration remains aligned with recent guidance from the various Data Protection Authorities as this space of law continues to rapidly evolution.

Get Started with a CMP Assessment or Integration

Benefits of our Consent Management Audits, Implementations & Integrations

  • Move closer to data compliance goals by identifying and reducing risk from compliance gaps
  • Gain a clear understanding of what data is flowing from your website and where it is going to
  • Ensure that user privacy preferences accurately modify site behavior as needed
  • Increase customer trust
  • Increase data compliance (regulatory, CCPA, GDPR, etc.)
  • Answer the question of “What’s Next?” with our roadmap and review

Cookie Consent Management

Consent Management Platforms help with consent management for cookies. The platforms also can integrate with APIs for other systems to pass out-opts downstream. Most CMPs help inventory and classify cookies. These categories are then passed to Tag Management Systems, where they block or allow vendor tracking on websites.

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Our Platforms and Solutions

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Our Approach To Consent Management

Working over hundreds of implementations, we have developed a solid process to ensure you are meeting your compliance goals.

  1. We conduct an assessment of where you are today and your regulation compliance / privacy goals.
  2. We develop a series of recommendations, which we discuss with stakeholders, to ensure data collection and data flows are understood and classified correctly.
  3. We use those classifications to ensure your Consent Management solution works properly with your vendor integrations for the regulations you care about.
  4. We advise on banner design, footer links, preference center controls, and industry specific items, such as Google’s Consent Mode and IAB’s Transparency and Consent Framework.
  5. Finally, we flag any pending regulation or court decisions which may impact your consent management plans, ensuring you have the most up-to-date information.

Search Discovery are Consent Management Experts

Leveraging our learnings across hundreds of implementations, our certified professionals understand Consent Management in detail. Whether it’s having discussions with legal counsel, vendor research for classification activities, or integration with the rest of your marketing stack, we have you covered.


Data Privacy and Consent Management can be a complex topic—don’t struggle alone. Schedule time to talk to an expert today.

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