Increasingly, in regulations across the world, the concept of user consent regarding one’s personal information is taking hold. With this shift in both consumer expectations and regulatory requirements comes the need to factor Consent Management into your data privacy compliance plans.
Consent Management has come into the fore in recent years in light of regulatory updates (such as Europe’s General Data Protection Regulation [GDPR]). It represents the series of processes involved around alerting consumers to the use of their data, providing them the ability to opt in or out of said use, and often providing legal documentation that consent was granted (or not) for said use. Given the increasing legal need for such processes, Consent Management Platform providers have begun to offer this functionality in a Software as a Service model.
Consent Management Platforms are driving advancement in the privacy space and are foundational to any data privacy program. These platforms integrate with the rest of your technical stack and allow the users to control what data is collected and with whom it is shared, helping organizations ensure they are meeting compliance requirements the world over.
The consent management market is estimated to be worth $765 million by 2025 and should apply to nearly all businesses in the next few years. It is expected that data privacy laws will apply to nearly 75% of the world’s population by the end of 2023. As a foundational technology for compliance efforts involving advertising and measurement, it’s important to ensure your configurations are in alignment to any regulatory requirements you may be subject to (including GDPR and CCPA) in order to reduce legal risk concerns.
Search Discovery assists with this process end to end. We work with the relevant teams to ensure a brand-new integration goes smoothly, and we’re happy to take a look at an existing implementation to ensure that your current configuration remains aligned with recent guidance from the various Data Protection Authorities as this space of law continues to rapidly evolution.
Collect key artifacts to inform the review and assessmet process.
Gather information from various systems and stakeholders to provide context to artifacts.
Review information collected and classify identified data against a regulatory framework.
Work with design and development teams to integrate the consent management platform.
This data privacy timeline gives you a complete view of historic browser changes and anticipated changes that may affect your business. Get valuable context here.
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Get a comprehensive 2023 outlook from some of the most respected thinkers in analytics, privacy, data science, data engineering, digital marketing, & experimentation.
If you need a consent banner depends on many factors, including whether you collect sensitive data and your disclosure requirements. Here’s what to consider first.
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