The foundation of a successful Analytics team is trust. Marketers need to have confidence in the data and recommendations provAcross the globe, brands are finding themselves subject to new regulations from every angle. Be it Europe’s General Data Protection Regulation (GDPR), California’s Consumer Privacy Act (CCPA), or increased focus on existing regulations such as the FTC’s Safeguard rule, regulators have begun to take steps to ensure consumer data privacy is acknowledged and protected.

This puts pressure on brands to develop and maintain business processes that assure they remain compliant with the regulations and avoid investigations & fines. However, understanding regulatory requirements and the impact they may have on an organization can be an intensive, time-consuming process.

That’s where Search Discovery can help. There is no need to struggle alone on this journey, and our privacy experts stand ready to assist as you navigate this complex regulatory matrix of requirements. We can identify and implement key efforts required to be in compliance and lessen the chance of enforcement action. ided by the Analysts that support them. Even the suspicion of broken or poorly implemented Google Analytics tags can cause that trust to falter.