Customer Lifetime Value:
Understand Customer Behavior to Increase Revenue

Get Holistic CLV Analysis

Why are your best customers your best customers? How can you scale customer loyalty? Our CLV solutions help you leverage your customer data, identify your loyal customers, optimize your marketing spend, and build your CLV marketing capabilities in the context of a sustainable, growth-focused plan.
Use insights about your best customers to improve customer experiences and build customer loyalty.

Customer Lifetime Value Benefits

Pinpoint your best/worst customers so you know how to focus your efforts

Understand buyer behavior

Get a more complete picture of churn

Build customer loyalty programs

See machine-learning generated, enriched customer segments and lookalike clusters

Automate your CLV insights & optimize customer experiences

Influence your business’ potential at scale


Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
Read More

What is a Customer Lifetime Value?

Customer Lifetime Value has been difficult to use well. But machine learning advances and our differentiated methods and expertise help you segment your customers via their buying patterns and therefore identify your best customers. Understand customer journeys and CLV drivers so you can take action to optimize these.

Calculate Customer Lifetime Value the Search Discovery Way

Our approach is unique in this historically tricky solution space because our team is integrated across analytics, data science, digital marketing, and optimization services. We know how to measure CLV, how to predict CLV, and most importantly, take action on it to increase revenue.
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Predict CLV & Take Action
Our individual CLV scores integrate insights within your existing CRM tools, including Salesforce Marketing Cloud, Snowflake CDP, Magento & other eCommerce tools. Get insights and automation you’ve never had before in the platform you already use.


Standard Salesforce integration with Google Analytics can be improved for sales teams. Learn more about Google Analytics Salesforce integration at the customer level!

Integrating Google Analytics with Salesforce: Post 1 of 4

Standard Salesforce integration with Google Analytics can be improved for sales teams. In this 4-part series, learn more about Google Analytics Salesforce integration and how to supercharge your Sales Cloud with behavioral data.

Do you want to ID valuable segments, predict value, conversion & churn, or get customized predictive models?

Our experts are ready to help! Reach out here.

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