RCT for performance optimization
To maximize your marketing impact, you need to measure and evaluate spending across all your media channels. But this is becoming increasingly difficult because third-party cookies are disappearing, privacy laws are changing, and effective data collection remains challenging.
Search Discovery has developed a unique and proven approach to help you measure your media’s effectiveness. We apply mathematical and statistical methods that leverage the concept of a Randomized Controlled Trial (RCT) to help you understand your media’s performance in a transparent way that does not require individual-level tracking.
Conversion Rate Increase for Leading Healthcare Provider in Three Months
Conversion Rate Increase MoM for High Tech Company
Optimized Quarterly Media Spend for Global Pharmaceutical Brand
Benefits of using RCT:
- Determine which of your current efforts are actually driving results
- Explore ways to optimize and adjust current media spend
- Test new media strategies and understand their effects
- Create measurable media results