THE GOOGLE PAGE EXPERIENCE IS HERE:
TIME TO CHECK YOUR CORE WEB VITALS!

Here’s what is happening

The Google Page Experience is a complex algorithm that Google uses to rank websites in organic search. This algorithm is getting an update! More attention to Core Web Vitals will reward sites that do a better job providing “great page experiences.”

Seven combined signals go into the Google Page Experience Update algorithm, including the Google Core Web Vitals. These measure loading (Largest Contentful Paint, or LCP), interactivity (First Input Delay, or FID), and visual stability (Cumulative Layout Shift, or CLS). These measures emphasize page speed and quality in ways that Google hasn’t focused on before.
Google updates 2021: Google Page Experience signals plus Google Core Web Vitals
source:
https://developers.google.com/search/blog/2020/11/timing-for-page-experience

Updates aren’t unusual for the Google Page Experience algorithm, but this particular update has received a lot of visibility and awareness from stakeholders, increasing the urgency to fix issues before your competition does. Improving your Core Web Vitals won’t only increase your organic ranking and give you a “Good Page Experience” flag from Google, it will enhance your site’s performance and your users’ page experiences, which can have meaningful business impact.

What’s the impact?

Your site will likely pass the usual metrics with no problem (Mobile Usability, Safe Browsing, Site Security, No Intrusive Interstitials), but it’s the Core Web Vitals that brands should pay special attention to. If you’re not in line with where you need to be, or if your competitors suddenly improve, the following could happen:

Loss or decline of organic rankings

Loss of organic awareness, traffic, conversions, etc.

Won’t be flagged as providing “Good Page Experience”

Symptoms of poor page experience in several channels

WHAT’S THE ANTICIPATED TIMELINE?

The Google Page Experience update is here!

In May of 2020, Google announced that in 2021 they’d begin incorporating “Page Experience” into their algorithm. The changes started to roll out on June 15, 2021, and will continue to roll out gradually. Full incorporation of the algorithm will happen in August 2021 and will be initially focused on Mobile index results. However, it will eventually impact Desktop index results.

Learn more in this post:

How we can help

IDENTIFY

We offer free audits to see where your Core Web Vitals are underperforming.

SOLVE

We use technical SEO tools and other methods, including advanced CWV debugger tools, to identify and fix issues on your site.

THRIVE

We make sure your site is immune to algorithm updates by ensuring that your site is technically sound, that you have well-optimized content, and that you provide a consistently good user experience.

SIGN UP FOR A FREE AUDIT TO UNDERSTAND HOW CORE WEB VITALS CHANGES IMPACT YOUR SITE!

What you will receive:

  • A report detailing where your site may have issues with Page Experience & Core Web Vitals
  • High level suggestions for next steps

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