AB TESTING DEVELOPMENT
Optimization software (or ab testing software) out of the box can only get you so far. These solutions advertise advanced campaign activities and WYSIWYG editors, but, in reality, they need to be customized in order to execute complex optimization experiments. That’s where we come in!
Our developers work with various implementation methods. We leverage active partnerships with optimization vendors, our familiarity with different technical environments, and our expertise to execute all types of testing and automation campaigns. Our developers can complement your productivity if you’re low on resources, extend your expertise, or aid in advance solutioning.
- Released first production dashboards within 90 days
- Built a center of data excellence.
- Instilled an experimentation culture and optimization capability
- Drove 11% growth of registrations
- 388 net new contacts, opportunity valued at nearly $7.7MM
- Potential of $1MM cost savings in media spend
- 5.4% growth in YoY donations
How to A/B Test Statistical Intuition via Simulation. Bonus! Free A/B Test Simulation Tool Included!
Developing a solid intuition about the statistical concepts that drive the interpretation of a basic A/B test is a powerful thing. Explore an A/B test simulator to lock in that intuition!
We recap Matt Gershoff’s machine learning discussion with the Test and Learn Community. Read more to see if you’re ready to invest in machine learning!
Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it
We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!