OPTIMIZATION:
A/B TESTING DEVELOPMENT

Optimization software (or A/B testing software) out of the box can only get you so far. These solutions advertise advanced campaign activities and WYSIWYG editors, but, in reality, they need to be customized in order to execute complex optimization experiments. That’s where we come in!

Our developers work with various implementation methods. We leverage active partnerships with optimization vendors, our familiarity with different technical environments, and our expertise to execute all types of testing and automation campaigns. Our developers can complement your productivity if you’re low on resources, extend your expertise, or aid in advance solutioning.

WE DELIVER:

Test development bandwidth extended or created by our certified developers who have extensive experience and proven success

Skillset to execute highly technical/advanced controlled experiments

Cross-device optimization

Multi-page test development, single page application tests, and continuous optimization support

Application integrations with other tools in your stack (aiding recommendations, leveraging new data sets, etc.)

Behavior-based, automating targeting from dynamic segmentation

Leverage best-in-class experience gained from working across a variety of industries with diverse needs and constraints

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

Search Discovery’s developers will perform an intake process to fully understand your individual test requirements. Following your internal processes and in partnership with your internal application development and delivery teams, we will deliver the test built to your specific experimental design.

STEP 1:

Review test specifications, familiarize ourselves with technical environments

STEP 2:

Identify gaps that stall or prevent the development process (assets, guidelines, KPIs, etc.)

STEP 3:

Produce resilient and robust code, that’s capable of handling ongoing site changes (client or server side)

STEP 4:

QA coverage – dedicated resources providing test verification using multiple devices and various browsers

STEP 5:

Handoff for final User Acceptance Testing

STEP 6:

Launch Test!

LATEST INSIGHTS:

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How To Health Check Your Media Attribution Models: Randomized Controlled Trials

For advertisers, the new loss of third-party cookies creates gaps in media attribution models, so media result measurements become inaccurate. A randomized Controlled Trial (RCT, or “Randomized Control Testing”) is a scientific method we use to solve these problems for marketing teams.

Demystifying-MVT

Demystifying Multivariate Testing

Question: Four test subjects walk into a bar. The 1st wears a shirt and shoes. The 2nd wears a shirt but no shoes. The 3rd wears shoes but no shirt. The 4th wears no shirt and no shoes. Which ones got a drink?
Answer: Unfortunately, none of them accepted cookies, so we’ll never know.

Ready to achieve more through testing? Drop us a note here.

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