OPTIMIZATION:
AB TESTING DEVELOPMENT

Optimization software (or ab testing software) out of the box can only get you so far. These solutions advertise advanced campaign activities and WYSIWYG editors, but, in reality, they need to be customized in order to execute complex optimization experiments. That’s where we come in!

Our developers work with various implementation methods. We leverage active partnerships with optimization vendors, our familiarity with different technical environments, and our expertise to execute all types of testing and automation campaigns. Our developers can complement your productivity if you’re low on resources, extend your expertise, or aid in advance solutioning.

WE DELIVER:

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

Search Discovery’s developers will perform an intake process to fully understand your individual test requirements. Following your internal processes and in partnership with your internal application development and delivery teams, we will deliver the test built to your specific experimental design.

STEP 1:

Review test specifications, familiarize ourselves with technical environments

STEP 2:

Identify gaps that stall or prevent the development process (assets, guidelines, KPIs, etc.)

STEP 3:

Produce resilient and robust code, that’s capable of handling ongoing site changes (client or server side)

STEP 4:

QA coverage – dedicated resources providing test verification using multiple devices and various browsers

STEP 5:

Handoff for final User Acceptance Testing

STEP 6:

Launch Test!

LATEST INSIGHTS:

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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

Calling It CRO

Should We Be Calling It CRO?

We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!

Ready to achieve more through testing? Drop us a note here.

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