Conversion Rate Optimization Training

OPTIMIZATION:
Conversion Rate Optimization Training

Studies show that optimization departments run into consistent issues, even in different industries. These issues vary from different origins, such as test setup, prioritization and impact, research strategies for ideation, limited tool knowledge, and optimization best practices in general. We’re here to help train internal teams to thrive in these specific pain points and to become best-in-class practitioners.

WE DELIVER:

Introduce new advanced qualitative and quantitative research methods to supplement test ideation

Assist with key prioritization methodologies to allow the team to have the biggest impact on program ROI

Enhance test design and test planning to complement the planning roadmap, setting clear expectations, and aim to increase testing validity in experimentation

Introduce test setup and coding best practices to ensure a robust and successful test

Train your team on how to use a newly acquired optimization tool

Train new and existing team members throughout your organization who are interested in getting started with optimization

Teach advanced optimization concepts and how to implement them

Inform on best practices when analyzing optimization campaigns, especially on different types of experiments conducted

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

OUR APPROACH

Search Discovery will partner with your organization and align on existing pain points, then define the scope of potential training topics to enhance your program’s output. Post alignment, Search Discovery will tailor the training by audience type, size, topic depth, etc., by use case and overarching goal. Depending on your needs, we offer:

STEP 1:

In person training vs. virtual remote training

STEP 2:

Training topics that are produced by skill set (beginner, intermediate, advanced)

STEP 3:

Topics that cover business practitioners, developers, analysts, QA, etc.

STEP 4:

Industry best practices training, ensuring optimization efforts are deployed with highest quality

STEP 5:

Training material that is customized to your specific organization, environment, and technical implementation

LATEST INSIGHTS:

Wash, Rinse, Repeat: Structured Ideation Leads to Consistently Higher Win Rates

Merritt Aho, Optimization Director 06/03/2021

I’ve come to believe that best practices simply cannot be implemented with impunity. Optimize your test ideas with Search Discovery to improve your conversion rate optimization.

Don’t Be Intimidated By Sample Size, Learn About It!

Kelly Wortham, Director of Optimization and TLC Founder and Catherine Crim, Senior Optimization Manager 05/13/2021

Traditional data table formats can be overwhelming, but conditional formatting with colors in Domo helps highlight what’s important. Here are 3 steps for how to make a digestible, colorful data table.

Browser Privacy Policy Updates – Optimization Effects

Kelly Wortham, Director of Optimization and TLC Founder and Cory Underwood, Analytics Engineer 05/10/2021

Come to this webinar to see how the new Apollo platform can improve your digital analytics implementation.

How To Health Check Your Media Attribution Models: Randomized Controlled Trials

Devon Champagne, Business Development Manager 04/14/2021

For advertisers, the new loss of third-party cookies creates gaps in media attribution models, so media result measurements become inaccurate. A randomized Controlled Trial (RCT, or “Randomized Control Testing”) is a scientific method we use to solve these problems for marketing teams.

OPTIMIZATION:
Conversion Rate Optimization Training

WE DELIVER:

SUCCESS STORIES