OPTIMIZATION:
Conversion Rate Optimization Training

Studies show that optimization departments run into consistent issues, even in different industries. These issues vary from different origins, such as test setup, prioritization and impact, research strategies for ideation, limited tool knowledge, and optimization best practices in general. We’re here to help train internal teams to thrive in these specific pain points and to become best-in-class practitioners.

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WE DELIVER:

Introduce new advanced qualitative and quantitative research methods to supplement test ideation

Assist with key prioritization methodologies to allow the team to have the biggest impact on program ROI

Enhance test design and test planning to complement the planning roadmap, setting clear expectations, and aim to increase testing validity in experimentation

Introduce test setup and coding best practices to ensure a robust and successful test

Train your team on how to use a newly acquired optimization tool

Train new and existing team members throughout your organization who are interested in getting started with optimization

Teach advanced optimization concepts and how to implement them

Inform on best practices when analyzing optimization campaigns, especially on different types of experiments conducted

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

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OUR APPROACH

Search Discovery will partner with your organization and align on existing pain points, then define the scope of potential training topics to enhance your program’s output. Post alignment, Search Discovery will tailor the training by audience type, size, topic depth, etc., by use case and overarching goal. Depending on your needs, we offer:

STEP 1:

In person training vs. virtual remote training

STEP 2:

Training topics that are produced by skill set (beginner, intermediate, advanced)

STEP 3:

Topics that cover business practitioners, developers, analysts, QA, etc.

STEP 4:

Industry best practices training, ensuring optimization efforts are deployed with highest quality

STEP 5:

Training material that is customized to your specific organization, environment, and technical implementation

LATEST INSIGHTS:

Structured Ideation Techniques 101

Merritt Aho, Optimization Director

Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics, how to make the case to leaders, and what to read next.

Client-side vs. Server-side Testing: Which Should I Use?

Kelly Wortham, Director of Optimization and TLC Founder and Cory Underwood, Analytics Engineer

As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.

Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make

Catherine Crim, Senior Optimization Manager

The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.

George Box

Some are Useful: Enduring Lessons for How to Build a “Useful” A/B Testing Program

Matt Gershoff, Guest Blogger

Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.

Are you ready
to take your optimization program
further with experimentation training?
Reach out now.

I consent to having Search Discovery use the provided information for direct marketing purposes including contact by phone, email, SMS, or other electronic means.