OPTIMIZATION:
Conversion Rate Optimization Training

Studies show that optimization departments run into consistent issues, even in different industries. These issues vary from different origins, such as test setup, prioritization and impact, research strategies for ideation, limited tool knowledge, and optimization best practices in general. We’re here to help train internal teams to thrive in these specific pain points and to become best-in-class practitioners.

WE DELIVER:

Introduce new advanced qualitative and quantitative research methods to supplement test ideation

Assist with key prioritization methodologies to allow the team to have the biggest impact on program ROI

Enhance test design and test planning to complement the planning roadmap, setting clear expectations, and aim to increase testing validity in experimentation

Introduce test setup and coding best practices to ensure a robust and successful test

Train your team on how to use a newly acquired optimization tool

Train new and existing team members throughout your organization who are interested in getting started with optimization

Teach advanced optimization concepts and how to implement them

Inform on best practices when analyzing optimization campaigns, especially on different types of experiments conducted

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

OUR APPROACH

Search Discovery will partner with your organization and align on existing pain points, then define the scope of potential training topics to enhance your program’s output. Post alignment, Search Discovery will tailor the training by audience type, size, topic depth, etc., by use case and overarching goal. Depending on your needs, we offer:

STEP 1:

In person training vs. virtual remote training

STEP 2:

Training topics that are produced by skill set (beginner, intermediate, advanced)

STEP 3:

Topics that cover business practitioners, developers, analysts, QA, etc.

STEP 4:

Industry best practices training, ensuring optimization efforts are deployed with highest quality

STEP 5:

Training material that is customized to your specific organization, environment, and technical implementation

LATEST INSIGHTS:

Three Tips for Solving Sample Ratio Mismatch SRM

Sample Ratio Mismatch: What is it? Do I have it? How do I fix it?

Julie Shallman, Analyst 01/19/2021

Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRM) or what he calls “one neat trick to run better experiments.” Here’s a simple tool to test for data quality issues. The Test and Learn Community met with the Director of Experimentation at Booking.com, Lukas Vermeer, on a beautiful

How to A/B Test Statistical Intuition via Simulation. Bonus! Free A/B Test Simulation Tool Included!

Tim Wilson, Senior Director of Analytics 12/17/2020

Developing a solid intuition about the statistical concepts that drive the interpretation of a basic A/B test is a powerful thing. Explore an A/B test simulator to lock in that intuition!

A Cranium-Expanding Machine Learning Discussion with Matt Gershoff

Courtney Kelly, Senior Business Intelligence Associate 12/07/2020

We recap Matt Gershoff’s machine learning discussion with the Test and Learn Community. Read more to see if you’re ready to invest in machine learning!

How (and Why!) To Monitor Your Tests

Julie Shallman, Analyst 09/17/2020

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

OPTIMIZATION:
Conversion Rate Optimization Training

WE DELIVER:

SUCCESS STORIES