
Structured Ideation Techniques 101
Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics, how to make the case to leaders, and what to read next.
Introduce new advanced qualitative and quantitative research methods to supplement test ideation
Assist with key prioritization methodologies to allow the team to have the biggest impact on program ROI
Enhance test design and test planning to complement the planning roadmap, setting clear expectations, and aim to increase testing validity in experimentation
Introduce test setup and coding best practices to ensure a robust and successful test
Train your team on how to use a newly acquired optimization tool
Train new and existing team members throughout your organization who are interested in getting started with optimization
Teach advanced optimization concepts and how to implement them
Inform on best practices when analyzing optimization campaigns, especially on different types of experiments conducted
Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics, how to make the case to leaders, and what to read next.
As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.
The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.
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