OPTIMIZATION:
CURRENT STATE ASSESSMENTS

Before you can decide where to focus your optimization program improvement efforts, you need a full understanding of the strengths and weaknesses of your program. Getting more out of your program may require new technology, but more frequently, it simply needs process streamlining or people training. Search Discovery can help you objectively assess your program to identify and prioritize those opportunities to take your program to the next level.

WE DELIVER:

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
Read More
American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
Read More
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OUR APPROACH

Our approach to Current State Assessments provides you with the keys to unlock program and process improvements that will help you accelerate and expand the impact of experimentation. Gain a real understanding of where your program can find and implement changes to deliver increasing value.

Our Current State Assessment evaluates your program in the areas of Strategy, People, Process, Technology, Impact, and Culture.

STEP 1:

Conduct interviews with key stakeholders and partners

STEP 2:

Compile information and assess current state

STEP 3:

Align on future state model

STEP 4:

Conduct gap analysis and prioritize recommendations

STEP 5:

Activate on future state roadmap

CURRENT STATE ASSESSMENT

OptiCSA1

Progressing from Status Quo to Ideal State

OptiCSA2

LATEST INSIGHTS:

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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

Calling It CRO

Should We Be Calling It CRO?

We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!

Reach out to map your program improvement plan today.

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