Objective 3rd-party assessments of your optimization program health
Detailed recommendations on how you can move your program forward
Prioritization support so you can calendarize those improvement plans
Implementation and training support for program improvements
Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics, how to make the case to leaders, and what to read next.
As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.
The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.
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