OPTIMIZATION:
CURRENT STATE ASSESSMENTS

Before you can decide where to focus your optimization program improvement efforts, you need a full understanding of the strengths and weaknesses of your program. Getting more out of your program may require new technology, but more frequently, it simply needs process streamlining or people training. Search Discovery can help you objectively assess your program to identify and prioritize those opportunities to take your program to the next level.

WE DELIVER:

Objective 3rd-party assessments of your optimization program health

Detailed recommendations on how you can move your program forward

Prioritization support so you can calendarize those improvement plans

Implementation and training support for program improvements

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

OUR APPROACH

Our approach to Current State Assessments provides you with the keys to unlock program and process improvements that will help you accelerate and expand the impact of experimentation. Gain a real understanding of where your program can find and implement changes to deliver increasing value.

Our Current State Assessment evaluates your program in the areas of Strategy, People, Process, Technology, Impact, and Culture.

STEP 1:

Conduct interviews with key stakeholders and partners

STEP 2:

Compile information and assess current state

STEP 3:

Align on future state model

STEP 4:

Conduct gap analysis and prioritize recommendations

STEP 5:

Activate on future state roadmap

CURRENT STATE ASSESSMENT

Progressing from Status Quo to Ideal State

LATEST INSIGHTS:

Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make

Catherine Crim, Senior Optimization Manager 08/25/2021

The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.

Some are Useful: Enduring Lessons for How to Build a “Useful” A/B Testing Program

Matt Gershoff, Guest Blogger 07/14/2021

Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.

Stay Updated on Apple Data Privacy: Mail Tracking Protection

Cory Underwood, Analytics Engineer 06/21/2021

Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.

Test Only Convertible Traffic: How to Block Internal Traffic from Google Optimize for Your Site

Catherine Crim, Senior Optimization Manager 06/21/2021

Remote employees often visit their organizations website, and Search Discovery created a solution to block internal traffic from Google Optimize so your site testing stays clean and accurate.

Reach out to map your program improvement plan today.

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OPTIMIZATION:
CURRENT STATE ASSESSMENTS

WE DELIVER:

SUCCESS STORIES