Optimization & A/B Testing Services

OPTIMIZATION:
CURRENT STATE ASSESSMENTS

Before you can decide where to focus your optimization program improvement efforts, you need a full understanding of the strengths and weaknesses of your program. Getting more out of your program may require new technology, but more frequently, it simply needs process streamlining or people training. Search Discovery can help you objectively assess your program to identify and prioritize those opportunities to take your program to the next level.

WE DELIVER:

Objective 3rd-party assessments of your optimization program health

Detailed recommendations on how you can move your program forward

Prioritization support so you can calendarize those improvement plans

Implementation and training support for program improvements

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

OUR APPROACH

Our approach to Current State Assessments provides you with the keys to unlock program and process improvements that will help you accelerate and expand the impact of experimentation. Gain a real understanding of where your program can find and implement changes to deliver increasing value.

Our Current State Assessment evaluates your program in the areas of Strategy, People, Process, Technology, Impact, and Culture.

STEP 1:

Conduct interviews with key stakeholders and partners

STEP 2:

Compile information and assess current state

STEP 3:

Align on future state model

STEP 4:

Conduct gap analysis and prioritize recommendations

STEP 5:

Activate on future state roadmap

CURRENT STATE ASSESSMENT

Progressing from Status Quo to Ideal State

LATEST INSIGHTS:

How To Health Check Your Media Attribution Models: Randomized Controlled Trials

Devon Champagne, Business Development Manager 04/14/2021

For advertisers, the new loss of third-party cookies creates gaps in media attribution models, so media result measurements become inaccurate. A randomized Controlled Trial (RCT, or “Randomized Control Testing”) is a scientific method we use to solve these problems for marketing teams.

Demystifying Multivariate Testing

Merritt Aho, Optimization Director 03/23/2021

Question: Four test subjects walk into a bar. The 1st wears a shirt and shoes. The 2nd wears a shirt but no shoes. The 3rd wears shoes but no shirt. The 4th wears no shirt and no shoes. Which ones got a drink?
Answer: Unfortunately, none of them accepted cookies, so we’ll never know.

Three Tips for Solving Sample Ratio Mismatch SRM

Sample Ratio Mismatch: What is it? Do I have it? How do I fix it?

Julie Shallman, Analyst 01/19/2021

Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch

How to A/B Test Statistical Intuition via Simulation. Bonus! Free A/B Test Simulation Tool Included!

Tim Wilson, Senior Director of Analytics 12/17/2020

Developing a solid intuition about the statistical concepts that drive the interpretation of a basic A/B test is a powerful thing. Explore an A/B test simulator to lock in that intuition!

OPTIMIZATION:
CURRENT STATE ASSESSMENTS

WE DELIVER:

SUCCESS STORIES