OPTIMIZATION:
CURRENT STATE ASSESSMENTS

Before you can decide where to focus your optimization program improvement efforts, you need a full understanding of the strengths and weaknesses of your program. Getting more out of your program may require new technology, but more frequently, it simply needs process streamlining or people training. Search Discovery can help you objectively assess your program to identify and prioritize those opportunities to take your program to the next level.

WE DELIVER:

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

OUR APPROACH

Our approach to Current State Assessments provides you with the keys to unlock program and process improvements that will help you accelerate and expand the impact of experimentation. Gain a real understanding of where your program can find and implement changes to deliver increasing value.

Our Current State Assessment evaluates your program in the areas of Strategy, People, Process, Technology, Impact, and Culture.

STEP 1:

Conduct interviews with key stakeholders and partners

STEP 2:

Compile information and assess current state

STEP 3:

Align on future state model

STEP 4:

Conduct gap analysis and prioritize recommendations

STEP 5:

Activate on future state roadmap

CURRENT STATE ASSESSMENT

Progressing from Status Quo to Ideal State

LATEST INSIGHTS:

Three Tips for Solving Sample Ratio Mismatch SRM

Sample Ratio Mismatch: What is it? Do I have it? How do I fix it?

Julie Shallman, Analyst 01/19/2021

Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRM) or what he calls “one neat trick to run better experiments.” Here’s a simple tool to test for data quality issues. The Test and Learn Community met with the Director of Experimentation at Booking.com, Lukas Vermeer, on a beautiful

How to A/B Test Statistical Intuition via Simulation. Bonus! Free A/B Test Simulation Tool Included!

Tim Wilson, Senior Director of Analytics 12/17/2020

Developing a solid intuition about the statistical concepts that drive the interpretation of a basic A/B test is a powerful thing. Explore an A/B test simulator to lock in that intuition!

A Cranium-Expanding Machine Learning Discussion with Matt Gershoff

Courtney Kelly, Analyst 12/07/2020

We recap Matt Gershoff’s machine learning discussion with the Test and Learn Community. Read more to see if you’re ready to invest in machine learning!

How (and Why!) To Monitor Your Tests

Julie Shallman, Analyst 09/17/2020

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

OPTIMIZATION:
CURRENT STATE ASSESSMENTS

WE DELIVER:

SUCCESS STORIES