HOW TO BUILD A/B TEST RESULT DASHBOARDS IN YOUR WEB ANALYTICS TOOL THAT INSPIRE ACTION!

DAA OneConference 2020

FOR TODAY

Workbook

Here’s a handy workbook that you can use to follow along with the presentation. It contains our presentation notes and you can add your own, too.

Presentation Slides

Here’s our presentation. Follow along now, and later take another look at the slides and the video. Share it with someone on your team. Walk though the formula and the template just as often as you like.

POST WORKSHOP

Thanks so much for joining us for our Experimentation Workshop! Here are some goodies for you:

Instructional Handouts

This instructional handout walks you through how to build out a template for the first time in Adobe Analytics Workspace. Plus, it’s a handy reusable template! So, if you want to take a crack at it yourself… do it!

And here’s that same step-by-step instructional handout for Google Analytics Data Studio. Happy building!

Supporting Documents

Download to Test Plan Template

This template is intended to help you build out a Test Plan for your experiment! You may need to add or remove sections in order to support your specific test, but these are the types of questions we should ask ourselves when considering why we’re running the test, how to design the experiment and how we’ll measure and take action if differences are real and not due to chance.

Test Monitoring

The other dashboard Julie mentioned was the dashboard you leverage while the test is live, the Test Monitoring Dashboard! Here’s more info on what to include and how you can build that out.
How (and Why!) To Monitor Your Tests blog post
A/B Test Monitoring Workspace SDEC presentation

Presentation Template

There are a lot of situations where it’s appropriate to send someone the link to the template above. But if YOU want to put together a preso to talk to executives, you can totally use this one that’s in the same format as the one we use to talk about the dashboard.
Click the image below to zoom in on a handy graphic of who should receive your results dashboard versus a custom PowerPoint presentation!

How to Present Test Results to Inspire Action at CXL Live

Mural Boards

Revisit your mural board and see the correct answers for the remaining parts of your small group exercise, and check out the other small groups’ board to see how a winning/flat/losing test is presented across B2C ecomm / media / B2B lead gen industry categories.
Example: NYT
Example: Target
Example: Salesforce

SHARE TEST RESULTS WITH YOUR ORG. LIKE A BOSS

Fill this out and let’s chat more.
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