- Released first production dashboards within 90 days
- Built a center of data excellence.
- Instilled an experimentation culture and optimization capability
- Drove 11% growth of registrations
- 388 net new contacts, opportunity valued at nearly $7.7MM
- Potential of $1MM cost savings in media spend
- 5.4% growth in YoY donations
Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.
Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.
Remote employees often visit their organizations website, and Search Discovery created a solution to block internal traffic from Google Optimize so your site testing stays clean and accurate.
Don’t waste time! Search Discovery’s Test & Learn Community met with subject matter experts to learn how to ask better questions in quantitative and qualitative research to reduce bias & uncover valuable insights