Successful optimization programs require more than the right technology and processes. They also need the right people to help lead the charge for continuous improvement. Some organizations thrive in a centralized model, others find success with a completely decentralized model. From one end of the spectrum to the other—and every hybrid model in between—we can help you design the best model for your organization’s needs.



Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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Our approach to building out the optimal Organizational Model helps you unlock the full potential of your optimization program, removing obstacles to continuous improvement cycles. There is no “one right model” for organizational design. It’s important to consider each company’s unique needs, goals, and current state. Our Organizational Blueprint service follows five steps to build the “right” model for each of our clients:


Conduct interviews with key stakeholders & partners


Compile information and assess organizational goals


Align on future state organizational model


Conduct gap analysis and prioritize recommendations


Activate future state through implementation and training


Three Tips for Solving Sample Ratio Mismatch SRM

Sample Ratio Mismatch: What is it? Do I have it? How do I fix it?

Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRM) or what he calls  “one neat trick to run better experiments.” Here’s a simple tool to test for data quality issues. The Test and Learn Community met with the Director of Experimentation at Booking.com, Lukas Vermeer, on a beautiful

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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

Tired of trying to force continuous improvement with an organizational model that doesn’t support it? We can help!

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