OPTIMIZATION:
ORGANIZATIONAL BLUEPRINT

Successful optimization programs require more than the right technology and processes. They also need the right people to help lead the charge for continuous improvement. Some organizations thrive in a centralized model, others find success with a completely decentralized model. From one end of the spectrum to the other—and every hybrid model in between—we can help you design the best model for your organization’s needs.

WE DELIVER:

Subject Matter Expert advisory from industry leaders with years of experience across multiple organizational models

Expertise both within those models and helping to design, build, and implement them

Customized model that fits your organization’s needs and goals to keep your optimization engine running smoothly

Training to support the implementation and adoption of your new organizational model

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

Our approach to building out the optimal Organizational Model helps you unlock the full potential of your optimization program, removing obstacles to continuous improvement cycles. There is no “one right model” for organizational design. It’s important to consider each company’s unique needs, goals, and current state. Our Organizational Blueprint service follows five steps to build the “right” model for each of our clients:

STEP 1:

Conduct interviews with key stakeholders & partners

STEP 2:

Compile information and assess organizational goals

STEP 3:

Align on future state organizational model

STEP 4:

Conduct gap analysis and prioritize recommendations

STEP 5:

Activate future state through implementation and training

LATEST INSIGHTS:

Voice of Customer Analysis (VoC) helps you understand customer pain points as voiced by the customer through qualitative and quantitative data. Assess the salience and severity of identified issues, develop customer-centric test hypotheses, and power your experimentation platform and your a/b testing program.

Voice of Customer Analysis: Learn by Listening

We’ve partnered with Conductrics to bring you the Complete Guide to Structured Ideation. Get the guide and learn more about Voice of Customer Analysis (VoC) from this summary.

Tired of trying to force continuous improvement with an organizational model that doesn’t support it? We can help!

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