Search Discovery has worked with organizations from all industries, at every level of experience to build, grow, and improve their optimization programs. There is no such thing as a “one-size-fits-all” approach for optimization programs, and Search Discovery addresses those differences to develop the right program for you. From the right ab testing software to the right organizational model to the processes needed to help you put it all together—we can help!


Subject Matter Expert advisory from industry leaders helping to design, build, and implement the right program for your organization

Streamlined processes, technology that just works, and the right organizational model to support

Training to help your organization learn, grow, or adopt right practices so your program can bridge the gap between promise and outcomes

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Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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Our approach to program development starts with your goals and ends with improved outcomes for your business. We approach every program development project with understanding of those goals to ensure the program designed will help you get there.


Conduct interviews with key stakeholders & partners


Compile information and assess organizational goals


Align on future state program model


Conduct gap analysis and prioritize recommendations


Activate future state through implementation and training


Three Tips for Solving Sample Ratio Mismatch SRM

Sample Ratio Mismatch: What is it? Do I have it? How do I fix it?

Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRM) or what he calls  “one neat trick to run better experiments.” Here’s a simple tool to test for data quality issues. The Test and Learn Community met with the Director of Experimentation at Booking.com, Lukas Vermeer, on a beautiful

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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

Feeling like maybe your optimization program could use a refresh? Reach out now.

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