OPTIMIZATION:
Program Health Measurement

Your organization is trying to develop and grow its optimization program to increase ROI. But a program growth is not the same as program health, a key feature of which is measuring the overall quantity and quality at a program level and tracking it over time. To help you get a more detailed, meaningful, and actionable view of program performance, Search Discovery starts with the inputs. We ask questions such as, Are we setting goals? Are we getting better at running tests by providing context with metrics/considerations, including win rate, average lift amount, traffic optimization, and the expected value for a given test? How is our aggregate performance and quality trending over time?

WE DELIVER:

Resources and tools to enable a capacity building approach and operational improvements

Identification of barriers to fully realizing success through cross-functional workshops

Defined workstreams and activities that can help overcome the barriers identified

Identification of opportunities to improve the customer/client experience

Focus on initiatives/processes that result in cost savings, efficiencies, and corporate growth

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

We challenge our clients to set goals, measure performance regularly, and adjust and iterate with the objectives of improving your optimization program’s process efficiency and supporting continuous program development. To measure progress and track performance, we enable you to get a holistic view of your optimization programs performance to:

  • Minimize the burden of program tracking by implementing automated testing processes
  • Identify phases causing experiment bottlenecks to increase efficiency
  • Document inputs and learnings of test and identify next action
  • Provide a testing roadmap to accurately and holistically display test funnel/pipeline
  • Provide high-level scorecard metrics to track progress and enable reporting
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LATEST INSIGHTS:

Three Tips for Solving Sample Ratio Mismatch SRM

Sample Ratio Mismatch: What is it? Do I have it? How do I fix it?

Learn from Lukas Vermeer’s conversation with the Test and Learn Community about Sample Ratio Mismatch (SRM) or what he calls  “one neat trick to run better experiments.” Here’s a simple tool to test for data quality issues. The Test and Learn Community met with the Director of Experimentation at Booking.com, Lukas Vermeer, on a beautiful

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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

A mature optimization strategy relies on program health. Reach out now to start measuring what matters.

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