OPTIMIZATION:
Program Health Measurement

Your organization is trying to develop and grow its optimization program to increase ROI. But a program growth is not the same as program health, a key feature of which is measuring the overall quantity and quality at a program level and tracking it over time. To help you get a more detailed, meaningful, and actionable view of program performance, Search Discovery starts with the inputs. We ask questions such as, Are we setting goals? Are we getting better at running tests by providing context with metrics/considerations, including win rate, average lift amount, traffic optimization, and the expected value for a given test? How is our aggregate performance and quality trending over time?

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WE DELIVER:

Resources and tools to enable a capacity building approach and operational improvements

Identification of barriers to fully realizing success through cross-functional workshops

Defined workstreams and activities that can help overcome the barriers identified

Identification of opportunities to improve the customer/client experience

Focus on initiatives/processes that result in cost savings, efficiencies, and corporate growth

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

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OUR APPROACH

We challenge our clients to set goals, measure performance regularly, and adjust and iterate with the objectives of improving your optimization program’s process efficiency and supporting continuous program development. To measure progress and track performance, we enable you to get a holistic view of your optimization programs performance to:

Minimize the burden of program tracking by implementing automated testing processes
Identify phases causing experiment bottlenecks to increase efficiency
Document inputs and learnings of test and identify next action
Provide a testing roadmap to accurately and holistically display test funnel/pipeline
Provide high-level scorecard metrics to track progress and enable reporting

LATEST INSIGHTS:

Heuristic analysis (heuristic evaluation) can help a/b test practitioners formulate high-value test ideas that lead to actionable insights. This is 1 of 6 structured ideation techniques (decision-making techniques for formulating optimization or experimentation hypotheses) we cover in our comprehensive guide.

Heuristic Analysis: Challenge Your Biases, Think Differently

Theresa Smith, Senior Optimization Manager

Use heuristic analysis (heuristic evaluation) to challenge assumptions & biases and provide alternate best practice methods for evaluating digital experience.

Use comparative analysis to research a range of sites, understand familiar experiences customers are likely to expect, and to power & mature your optimization program.

Comparative Analysis: Deliver Your Strongest Tests

Justin Entsminger

Use comparative analysis to research a range of sites, understand familiar experiences customers are likely to expect, and to power & mature your optimization program.

Structured Ideation Techniques 101

Merritt Aho, Optimization Director

Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics, how to make the case to leaders, and what to read next.

Client-side vs. Server-side Testing: Which Should I Use?

Kelly Wortham, Director of Optimization and TLC Founder and Cory Underwood, Analytics Engineer

As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.

A mature optimization strategy relies on program health. Reach out now to start measuring what matters.

I consent to having Search Discovery use the provided information for direct marketing purposes including contact by phone, email, SMS, or other electronic means.