OPTIMIZATION:
Program Health Measurement

Your organization is trying to develop and grow its optimization program to increase ROI. But a program growth is not the same as program health, a key feature of which is measuring the overall quantity and quality at a program level and tracking it over time. To help you get a more detailed, meaningful, and actionable view of program performance, Search Discovery starts with the inputs. We ask questions such as, Are we setting goals? Are we getting better at running tests by providing context with metrics/considerations, including win rate, average lift amount, traffic optimization, and the expected value for a given test? How is our aggregate performance and quality trending over time?

WE DELIVER:

Resources and tools to enable a capacity building approach and operational improvements

Identification of barriers to fully realizing success through cross-functional workshops

Defined workstreams and activities that can help overcome the barriers identified

Identification of opportunities to improve the customer/client experience

Focus on initiatives/processes that result in cost savings, efficiencies, and corporate growth

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

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OUR APPROACH

We challenge our clients to set goals, measure performance regularly, and adjust and iterate with the objectives of improving your optimization program’s process efficiency and supporting continuous program development. To measure progress and track performance, we enable you to get a holistic view of your optimization programs performance to:

Minimize the burden of program tracking by implementing automated testing processes
Identify phases causing experiment bottlenecks to increase efficiency
Document inputs and learnings of test and identify next action
Provide a testing roadmap to accurately and holistically display test funnel/pipeline
Provide high-level scorecard metrics to track progress and enable reporting

LATEST INSIGHTS:

Client-side vs. Server-side Testing: Which Should I Use?

Kelly Wortham, Director of Optimization and TLC Founder and Cory Underwood, Analytics Engineer 12/02/2021

As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.

Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make

Catherine Crim, Senior Optimization Manager 08/25/2021

The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.

George Box

Some are Useful: Enduring Lessons for How to Build a “Useful” A/B Testing Program

Matt Gershoff, Guest Blogger 07/14/2021

Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.

Stay Updated on Apple Data Privacy: Mail Tracking Protection

Cory Underwood, Analytics Engineer 06/21/2021

Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.

A mature optimization strategy relies on program health. Reach out now to start measuring what matters.

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