OPTIMIZATION:
Program Health Measurement
WE DELIVER:
Resources and tools to enable a capacity building approach and operational improvements
Identification of barriers to fully realizing success through cross-functional workshops
Defined workstreams and activities that can help overcome the barriers identified
Identification of opportunities to improve the customer/client experience
Focus on initiatives/processes that result in cost savings, efficiencies, and corporate growth
SUCCESS STORIES
OUR APPROACH
We challenge our clients to set goals, measure performance regularly, and adjust and iterate with the objectives of improving your optimization program’s process efficiency and supporting continuous program development. To measure progress and track performance, we enable you to get a holistic view of your optimization programs performance to:
- Minimize the burden of program tracking by implementing automated testing processes
- Identify phases causing experiment bottlenecks to increase efficiency
- Document inputs and learnings of test and identify next action
- Provide a testing roadmap to accurately and holistically display test funnel/pipeline
- Provide high-level scorecard metrics to track progress and enable reporting
LATEST INSIGHTS:
Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make
The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
Some are Useful: Enduring Lessons for How to Build a “Useful” A/B Testing Program
Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.
Stay Updated on Apple Data Privacy: Mail Tracking Protection
Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.
Test Only Convertible Traffic: How to Block Internal Traffic from Google Optimize for Your Site
Remote employees often visit their organizations website, and Search Discovery created a solution to block internal traffic from Google Optimize so your site testing stays clean and accurate.
