OPTIMIZATION:
TOOL SELECTION & IMPLEMENTATION

There is no more important work an optimization program must consider than the selection and implementation of the right A/B testing software or technology solution to support the program. At Search Discovery, we’ve developed an industry-leading, technology-agnostic vendor evaluation and implementation process that will help you ensure you have the technology you need to support your program including implementation and integrations required to deliver continuous growth.

IMPACT WE DELIVER:

Subject Matter Expert guidance from industry technology leaders

A vendor evaluation customized to your organization’s unique needs

Technology expertise across all leading platforms and technologies—and several up-and-coming technologies as well

A focus on making sure your test platform and its integrations work well, so you can focus on what you should test instead of worrying what you can test

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

Previous

Next

OUR APPROACH

Search Discovery’s developers will perform an intake process to fully understand your individual test requirements. Following your internal processes and in partnership with your internal application development and delivery teams, we will deliver the test built to your specific experimental design.

STEP 1:

Our approach to Vendor Evaluations starts with understanding your unique requirements and an understanding of your existing technology landscape.

Business Requirements: We interview you and your key stakeholders and partners including IT to ensure we have a full understanding of your technology landscape and needs.
Criticality Assessment: Not all requirements are equal, and just like we take time to prioritize our experiments to ensure the most impactful tests get launched first, so to must we assess the list of requirements captured for import to your program from nice-to-have to critical need.
Capabilities Fitness Assessment: We pull together documentation and vendor interviews to assess each vendor against all of your requirements scoring them from 1 (not available) to 5 (built-in capability, best in class).

STEP 2:

We then identify 3-6 vendors to consider and evaluate their capabilities against your specific requirements (our Capabilities Fitness Assessment), evaluating them on a 1-5 scale based on how well their capabilities match to your requirements. You receive a “fit score” for each vendor with detailed understanding of both high and low scores so you can make the best decision for your business.

STEP 3:

We then help you pilot your selected technology and ensure the implementation and integration of your chosen vendor is architected and QAd appropriately. You’ll receive clear documentation and technology that’s ready to help you deliver on the promises inherent in optimization programs.

ALTERNATELY:

For those clients who already have a technology they like but are concerned it might not be performing as promised, we also provide Implementation Audits and Implementation Support to evaluate both the implementation and integration of your technology to identify any gaps between your setup and best practices that can unlock even more potential.

LATEST INSIGHTS:

Client-side vs. Server-side Testing: Which Should I Use?

Kelly Wortham, Director of Optimization and TLC Founder and Cory Underwood, Analytics Engineer 12/02/2021

As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.

Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make

Catherine Crim, Senior Optimization Manager 08/25/2021

The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.

George Box

Some are Useful: Enduring Lessons for How to Build a “Useful” A/B Testing Program

Matt Gershoff, Guest Blogger 07/14/2021

Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.

Stay Updated on Apple Data Privacy: Mail Tracking Protection

Cory Underwood, Analytics Engineer 06/21/2021

Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.

Learn more about the art & science of A/B testing software selection & implementation from our expert team!

I consent to having Search Discovery use the provided information for direct marketing purposes including contact by phone, email, SMS, or other electronic means.