OPTIMIZATION:
TOOL SELECTION & IMPLEMENTATION

There is no more important work an optimization program must consider than the selection and implementation of the right ab testing software or technology solution to support the program. At Search Discovery, we’ve developed an industry-leading, technology-agnostic vendor evaluation and implementation process that will help you ensure you have the technology you need to support your program and the implementation and integrations required to deliver continuous growth.

WE DELIVER:

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

Search Discovery’s developers will perform an intake process to fully understand your individual test requirements. Following your internal processes and in partnership with your internal application development and delivery teams, we will deliver the test built to your specific experimental design.

STEP 1:

Our approach to Vendor Evaluations starts with understanding your unique requirements and an understanding of your existing technology landscape.

  • Business Requirements: We interview you and your key stakeholders and partners including IT to ensure we have a full understanding of your technology landscape and needs.
  • Criticality Assessment: Not all requirements are equal, and just like we take time to prioritize our experiments to ensure the most impactful tests get launched first, so to must we assess the list of requirements captured for import to your program from nice-to-have to critical need.
  • Capabilities Fitness Assessment: We pull together documentation and vendor interviews to assess each vendor against all of your requirements scoring them from 1 (not available) to 5 (built-in capability, best in class)

STEP 2:

We then identify 3-6 vendors to consider and evaluate their capabilities against your specific requirements (our Capabilities Fitness Assessment), evaluating them on a 1-5 scale based on how well their capabilities match to your requirements. You receive a “fit score” for each vendor with detailed understanding of both high and low scores so you can make the best decision for your business

STEP 3:

We then help you pilot your selected technology and ensure the implementation and integration of your chosen vendor is architected and QAd appropriately. You’ll receive clear documentation and technology that’s ready to help you deliver on the promises inherent in optimization programs

ALTERNATELY:

For those clients who already have a technology they like but are concerned it might not be performing as promised, we also provide Implementation Audits and Implementation Support to evaluate both the implementation and integration of your technology to identify any gaps between your setup and best practices that can unlock even more potential

LATEST INSIGHTS:

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Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

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We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!

Find out more about the art and science of ab testing software selection and implementation from our expert team!

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