STRATEGY:
DATA LITERACY SERVICES & TRAINING

Your team values the importance of data and prioritizes continual learning. These are great first steps to utilizing data with purpose! However, if your company is new to making data-driven decisions, you’ll want to start off on the right path to educate your teams consistently. Likewise, if your company is stuck in circular conversations about data, or if misunderstandings arise because it seems like different stakeholders are speaking different languages when it comes to data, a foundational curriculum in data literacy can align your teams and allow you to capitalize on your most valuable resource.

WE DELIVER:

A baseline level of understanding of data within your organization

Exploration of the best ways to train and educate your workforce on new topics or tactics

A clear learning path for all team members across the organization

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
Read More
High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
Read More
American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
Read More
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OUR APPROACH

We take the time to understand your team’s current state as it relates to data literacy and training capabilities, and then we deploy a customized program that relates to your specific needs.

STEP 1:

Define your team’s needs around data literacy training and education

STEP 2:

Create and deploy a literacy assessment to establish a baseline within your organization

STEP 3:

Create content for the purpose of training foundational skills and work with your team to establish practical exercises and training opportunities

STEP 4:

Deploy training materials, either through online learning modules or hosted sessions where our experts can help your team better understand their data

LATEST INSIGHTS:

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Business Impact is the benefit realized from a project or initiative expressed in terms of taking action vs. doing nothing.

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Leveraging audience insights in display and social marketing is second nature. But these insights also can and should be a part of your search marketing strategy. This post details the advantages of elevating personas with audience segments

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Reevaluating Strategy Amid Crisis

John Lovett, Senior Director, Data Strategy 06/15/2020

Learn How and when you should consider revisiting strategy, and why the plans you made during normal times may no longer be a focus in a time of crisis.

Back To Strategy

Want to build a program around training and a culture of data literacy?
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