Search Discovery conducted a Current State Assessment of the optimization program to validate need for new technology and identify potential other areas of opportunity for program improvement.
Based on the results of the Current State Assessment, opportunities for new technology and process improvements were identified and implemented.
We helped evaluate 5 optimization vendors and assisted with the proof of concept and eventual implementation of the top vendor.
On the process front, we created customized intake, prioritization, and QA processes and developed templates to utilize for each.
The new technology enabled greater experimentation potential and capabilities leading to an up-leveling of the entire program.
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact resulting in: