We then developed an education program to train ACS on the reports and how to interpret them.
We used Tableau to establish common dashboards with easy to understand visualizations.
And we developed a custom scoring model to help identify visitor intent and understand behaviors that lead to donations.
Search Discovery enabled ACS’s understanding of the metrics that lead to success.
We established a testing program to test and learn from hypotheses developed from the data and built the data literacy and capabilities of the teams to be able to use their data with purpose.
growth in YoY donations