PAID SEARCH RESTRUCTURE

Maximizing profitability and significant efficiency gains through a detailed accounts audit and restructuring.
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Budget Dumpster saw rapid expansion over the last few years and was looking for ways to evolve their digital program to maximize profitability of their media campaigns.
Search Discovery integrated a profitability report for paid campaigns by market to understand the bottom line impact that media was having for Budget Dumpster.

Once the Search Discovery team was able to see a full picture of profitability, a detailed audit of the accounts and complete account restructure was executed.

Budget Dumpster saw record highs in profitability (155% YoY lift) and significant efficiency gains while increasing paid search sales volume by 30% on flat investment YoY.

Improved efficiency allowed Budget Dumpster to expand into new markets that were previously deemed unreachable due to profitability concerns

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