PAID SEARCH RESTRUCTURE
Maximizing profitability and significant efficiency gains through a detailed accounts audit and restructuring.
- THE PROBLEM
Budget Dumpster saw rapid expansion over the last few years and was looking for ways to evolve their digital program to maximize profitability of their media campaigns.
- THE SOLUTION
Search Discovery integrated a profitability report for paid campaigns by market to understand the bottom line impact that media was having for Budget Dumpster.
Once the Search Discovery team was able to see a full picture of profitability, a detailed audit of the accounts and complete account restructure was executed.
Once the Search Discovery team was able to see a full picture of profitability, a detailed audit of the accounts and complete account restructure was executed.
- THE BUSINESS IMPACT
Budget Dumpster saw record highs in profitability (155% YoY lift) and significant efficiency gains while increasing paid search sales volume by 30% on flat investment YoY.
Improved efficiency allowed Budget Dumpster to expand into new markets that were previously deemed unreachable due to profitability concerns
Improved efficiency allowed Budget Dumpster to expand into new markets that were previously deemed unreachable due to profitability concerns
