In order to develop an enterprise level solution that is able to scale across 550+ websites, Search Discovery recommended GTM’s Zones as a primary component of success. Zones allow us to map and load in other GTM containers onto a website, based on various conditions.
This means we are able to manage a standardized global analytics implementation and site-specific tracking needs, while maintaining a performant implementation and increasing ease of use for making updates.
Search Discovery enabling Analytics 360 on 550+ site in less than 8 months.
We’re building a product data feed to provide additional product metadata to the GMP ecosystem.
The transition will save $375K in annual software costs.