- Unique product catalog, language, and currency in local markets
- Consistent aggregation of standardized KPI’s to the global level
Search Discovery led the tag management upgrade from DTM to Launch that enabled:
- The use of one embed code across all sites and the sunsetting of legacy custom code
- Our Master Property Mgr tool to deploy parent/child profiles and simplifying site maintenance, roll-out of new code, and upgrades to the tag manager
Global analytics now supported by two client FTEs, with support from Search Discovery.
Leads generated on the corporate site can be tracked and the value quantified to local dealers.
Time to deploy analytics on a new site reduced from weeks to hours.
Time to deploy a global tag reduced from days to minutes.