GLOBAL ANALYTICS EFFICIENCY

Leveraging the Adobe Analytics Cloud Experience with other platforms achieves global analytics efficiencies with local flexibility.
Manufacturing logo 1
  • THE PROBLEM
A global agricultural and construction manufacturer needed to build and deploy a global analytics solution that leveraged the Adobe Experience Cloud with other key platforms. They wanted to achieve consistent reporting at scale across 30+ global markets. All reporting needed to be efficiently supported and provide visibility across markets and every level of organizational hierarchy.

  • THE SOLUTION
Search Discovery collaborated with the digital analytics Center of Excellence to architect a solution that provided global consistency and local flexibility that enabled:

  • Unique product catalog, language, and currency in local markets
  • Consistent aggregation of standardized KPI’s to the global level

Search Discovery led the tag management upgrade from DTM to Launch that enabled:

  • The use of one embed code across all sites and the sunsetting of legacy custom code
  • Our Master Property Mgr tool to deploy parent/child profiles and simplifying site maintenance, roll-out of new code, and upgrades to the tag manager

  • THE BUSINESS IMPACT
Global analytics now supported by two client FTE’s, with support from Search Discovery.

Leads generated on the corporate site can be tracked and the value quantified to local dealers.

Time to deploy analytics on a new site reduced from weeks to hours.

Time to deploy a global tag reduced from days to minutes.

Scroll to Top