OPERATIONAL IMPROVEMENTS THROUGH DATA ACTIVATION
- THE PROBLEM
In addition, a few dashboards that were created from a subset of data sources were manual and required a lot of effort to create.
- THE SOLUTION
Search Discovery identified what business goals and insights the dashboards should address and focus upon.
With that, we configured, built, and validated the data connections between Power BI and the data sources such as Qualtrics, Sprinklr, Adobe Analytics, etc.
We built out visualizations based on the focal insights and the audiences consuming the dashboards to ensure relevancy and adoption.
- THE BUSINESS IMPACT
Search Discovery delivered the ability to connect and include additional data sources to understand end-to-end channel impacts and views across multiple environments. This created efficiencies and improved accuracy of the data, and it also drove real time availability of data to act upon.
We reduced manual reporting from 500-600 hours per year to 40 hours.
We began a cultural transformation, with the adoption of data for decision-making across all levels of the organization.
