SUCCESS STORY ALT 2
Introducing analytics program increases understanding of donor behavior, grows YoY donations, and helps punch cancer in the face.

Search Discovery enabled ACS’s understanding of the metrics that lead to success.
We established a testing program to test and learn from hypotheses developed from the data and built the data literacy and capabilities of the teams to be able to use their data with purpose.
2020 | 2021 | 2022
2017 | 2018 | 2019 | 2020 | 2021
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