SEO PROGRAM FOR AGGRESSIVE GOALS

Doubling organic footprint and increasing organic performance with SEO program leads to 6% increase in custom home sales.
ASHTON WOODS PRIMARY 4C cs5

shton Woods Homes is a national home builder that specializes in creating high-end homes personalized to the home buyer.

Ashton Woods has partnered with Search Discovery since 2013 across paid media, SEO and analytics.

Despite having an overall increase in home plots in 2019, Ashton Woods had a smaller digital footprint with fewer communities on their site and was working towards retiring several of their divisions.

Ashton Woods had aggressive goals to grow organic performance YoY.

Search Discovery worked with Ashton Woods on an SEO program to improve brand awareness and increase organic traffic to drive website leads and home sales.

We provided Ashton Woods with a roadmap of SEO opportunities (and also assisted with execution), including:

  • Technical SEO
  • Content Strategy & Execution
  • On-page SEO
  • Local SEO

We worked with Ashton Woods throughout 2013-19 to implement recommendations.

Grew the organic footprint YoY by almost double (107% increase in total rankings.)

Despite a smaller business offering, Search Discovery grew organic performance YoY leading to a 6% increase in home sales.

53%

page #1 organic rankings

9%

increase in organic traffic
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