YOY OVERALL PERFORMANCE EXCELLENCE
Seamless transition between two paid search programs pays off with 99% total revenue increase on 40% increased investment YoY.
- THE PROBLEM
Michaels, a specialty retail company turned to Search Discovery to take over an existing paid search program. The client needed a smooth, effective transition, while rapidly deploying efficiency optimizations for immediate improvement and YoY ROAS success.
- THE SOLUTION
Search Discovery collaborated with the Michaels team to clearly understand needs, objectives, and desired outcomes.
We completely rebuilt the SEM structure to expand optimization ability & bidding algorithms, and utilized dynamic ad targeting to drive efficient conversion volume increases.
Our partnership with Zimmerman allowed for paid search connection with upper funnel media initiatives, which drove increased overall performance.
We completely rebuilt the SEM structure to expand optimization ability & bidding algorithms, and utilized dynamic ad targeting to drive efficient conversion volume increases.
Our partnership with Zimmerman allowed for paid search connection with upper funnel media initiatives, which drove increased overall performance.
- THE BUSINESS IMPACT
Immediate YoY ROAS impact during February transition period
Revenue and ROAS figures outperformed 2016 every month in 2017
99% total revenue increase on 40% increased investment YoY
43% ROAS improvement for Michaels SEM program YoY
