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Say Farewell to Adobe Tag Manager

Old and busted: Adobe Tag Manager (ATM) New hotness: Adobe Dynamic Tag Management (DTM) You might have heard the news. Adobe is sunsetting their old Adobe Tag Manager product. This product was replaced in September 2013 with the launch of Dynamic Tag Management in the Adobe Marketing Cloud. Search Discovery is proud to be the

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Validating your Adobe DTM Data Layer with this simple script

In my last post I talked about a few different ways to validate DTM rules and scripts in real time using the browser console. In addition for the need to understand general validation, many clients will deploy a data layer directly on each page as part of their implementation strategy and want to see exactly

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Validating Adobe Analytics HTTP POSTED Tags: Pain Relief Formula

Are you running AppMeasurement 1.4.1 or later? Are certain tags no longer displaying in the Adobe Digital Pulse Debugger? Are certain tags mysteriously being sent as an HTTP POST instead of a GET? Does this make tag validation more difficult than you think it should be? Is this causing you to displace your aggression in

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Adobe DTM Makes History at Summit 2015

For those of you that were not able to join the 2015 Adobe Summit in Salt Lake City, you missed one hell of a summit. Not only did Adobe have a record breaking 7,000+ attendees, but we also learned about the accomplishments of a near and dear technology within the Adobe Marketing Cloud. On the

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First Adobe Analytics Specialized Partner in the Americas

We are proud to announce that Search Discovery has become the first Adobe Analytics Specialized Partner in the Americas. Companies and organizations of all types are increasingly turning to data to improve their products, understand their customers and measure their performance. This is especially true of marketers who have come to see the collection and

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How to QA Adobe DTM with the DTM Switch

It’s a no-brainer that validation plays a critical role with any tag management implementation. In addition to checking the analytics variables for data accuracy on a page load or link click, it is equally important to test that your code and tag rules execute at the right time and in the right order. While there

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Launch and Integrate Optimizely with Adobe DTM

Here at Search Discovery, we have clients with all types of needs. As an agnostic analytics and media agency we have clients using several flavors of tag management, analytics, and optimization platforms – Adobe, Google, Optimizely, Monetate, Maxymiser, Webtrends, Yahoo, KISSmetrics, and more! When we built Satellite, now Adobe’s Dynamic Tag Manager platform, we also built it

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