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Adobe Target and DTM: Drive Marketing with Data

Adobe recently had a major upgrade to the Adobe Dynamic Tag Manager software – an even tighter integration with Adobe’s testing and targeting toolset: Adobe Target. We’ve been looking forward to continued integration of Adobe’s software platforms into DTM and this was yet another exciting one enhancement! Read below to learn about the changes, how

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Adobe DTM Update: Let Adobe Manage Your Code Library

We’ve been getting a lot of questions here at the Search Discovery office about Adobe’s latest update to DTM. We’ve done a lot of testing with the product updates and are big fans of the tighter integration with Adobe Analytics in this latest release. Of course, with updates, comes a requirement for training and learning

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Taking Flight Into The Adobe Marketing Cloud

One of Adobe’s big launches in 2014 was the announcement of Adobe Core Services which leverage the Adobe Marketing Cloud to create a single Adobe marketing Visitor ID across the Cloud. We could throw more silly digital marketing jargon at you but we’d rather get to the fun part – what does it do and

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Swag Management at Adobe Summit

We ere at Search Discovery know how difficult the conference floor can be at large events like Adobe Summit. That’s why we’ve created a handy guide to all the SWAG you’re bound to encounter.  Stop by booth #300 at Adobe Summit and get a Swag Management bag to help collect and manage all the free

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Adobe Analytics

What is Adobe Analytics? Adobe Analytics is a world class digital analytics platform that provides powerful data collection, processing and segmentation allowing marketers and businesses to understand their customers experience across their digital touchpoints. It helps create a complete understanding of your business so you can react to meet your customers needs and understand how

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Adobe Marketing Cloud

What is the Adobe Marketing Cloud? The Adobe Marketing Cloud is a powerful platform that provides marketers with the integrated tools they can use to effectively and efficiently execute their digital strategy. For the marketer who is interested in establishing a world class analytics solution the Adobe Marketing Cloud provides a compelling answer. This collection

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Search Discovery Demos Adobe DTM at eMetrics

Search Discovery’s team is demonstrating the future of tag management live at eMetrics.  Avinash said it best in this mornings keynote address: “Only idiots don’t have Tag Managers now.” Stop by our booth to see a demo of Adobe DTM or ask us your hardest questions.  Your challenges are welcome and the best way to

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Satellite TMS is now Adobe Dynamic Tag Management

Today, Adobe unveiled the integration of Satellite into the Adobe Marketing Cloud. As stated by Senior Platform Product Manager Dave McNamee, the newly named Adobe Dynamic Tag Management (Adobe DTM) is now available to all existing Adobe Marketing Cloud customers at no additional cost.  Even more exciting, Adobe also stated that Adobe DTM would soon

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Adobe SiteCatalyst Migration Paths with Satellite

In a previous post, I talked about what the steps were to get the Adobe SiteCatalyst base code setup within Satellite TMS.  That post is a great primer for getting started with SiteCatalyst for the first time, but what if you already have an implementation?  What will you have to do to handle a web

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