Search Discovery helps clients activate the right tools for their needs. Sometimes, both/and trumps either/or. Learn the surprising ways CJA can extend the value of GA4.
Uncover the importance of advertising on Snapchat, how to get started creating ads, features available to advertisers, and the best practices for successful campaigns.
Learn how to effectively market your optimization methods & develop your program by building a healthy culture of experimentation with robust documentation.
This data privacy timeline gives you a complete view of historic browser changes and anticipated changes that may affect your business. Get valuable context here.
The Google Optimize sunset can spur a new dawn! Take stock of your experimentation platform needs & seize new opportunities for a/b testing & continuous improvement.
Search Discovery experts led & participated in conversations at the leading edge of the industry. Learn their top takeaways from Superweek 2023 & prepare for what’s next in analytics.
Search Discovery’s original research uncovers top data privacy misses among 300 sites regarding CCPA compliance. Get details & learn how to mitigate regulatory risk.
Google’s email announcement last week: “We’ll soon configure Google Analytics 4 for you.” Users have only until the end of February to act. Here’s what to do now.
Get a comprehensive 2023 outlook from some of the most respected thinkers in analytics, privacy, data science, data engineering, digital marketing, & experimentation.
If you need a consent banner depends on many factors, including whether you collect sensitive data and your disclosure requirements. Here’s what to consider first.
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