Use our new Launch extension, AA via AEP Web SDK, to painlessly leverage the benefits of AEP for your Adobe Analytics implementation. Learn how!
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This article provides an overview of Google Shopping Campaigns, how to set up and analyze them, and some best practices that will help you meet your goals.
Google Marketing Platform for digital advertising allows for easy reporting of live campaigns across seamlessly integrated tools. Learn more in this GMP overview.
Paid search marketing anticipated trends for 2023: Responsive search ads, Performance Max campaigns, deprecation of third-party cookies, leveraging Google Analytics 4 & more!
A/B testing can improve optimization program outcomes and help define and solve our often nebulous problems. Learn a/b testing examples, benefits, context, types, & tips.
Universal Analytics GA360 properties get a nine-month processing extension as Google gradually shifts focus to GA4. Learn what this announcement means for your business.
In this blog, Camila, a recent grad, discusses starting her first job post-college in digital marketing & how she’s discovered a work community at Search Discovery.