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Modern Marketing In a Nutshell

What is modern marketing, and how does it deviate from the best practices of the past twenty years? Analytics thought leader Ken Williams explains.

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Is There a Cure for Google Analytics in Healthcare?

The recent HHS bulletin re. HIPAA is clear: Tracking technologies can’t be used if PHI disclosure to tech vendors is possible. Learn how this affects GA4 and more.

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A Guide to HIPAA Compliance in Data Collection

Here’s what you need to know now about HIPAA compliance in data collection, including FAQs about deidentifying PHI for your website or mobile app.

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Announcing Adobe Product Analytics

Adobe Product Analytics is a new add-on to Customer Journey Analytics. Learn about Adobe’s take on interconnected product analytics and how & when to get started.

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Adobe Summit 2023 Data & Insights Top 10 Recap

Adobe Summit 2023 wowed us Vegas style! A sneak of our favorite Sneaks: #PathWise, #ProjectSidebySide, Marketo updates, Mix Modeler & Product Anlaytics. Learn about these + more.

The California Privacy Rights Act amends the California Consumer Privacy Act. Here’s how and what it means for your business.

How CPRA Amends the CCPA

Learn how changes to the California Privacy Rights Act (CPRA) will cause amendments to the California Consumer Privacy Act (CCPA) and what it means for you.

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