What is modern marketing, and how does it deviate from the best practices of the past twenty years? Analytics thought leader Ken Williams explains.
The three most-discussed privacy issues at IAPP Global Privacy Summit 2023: AI, regulation compliance & Privacy by Design. Get details & our recommendations.
The recent HHS bulletin re. HIPAA is clear: Tracking technologies can’t be used if PHI disclosure to tech vendors is possible. Learn how this affects GA4 and more.
Analytics pros are graduating from Universal Analytics to Google Analytics 4. Flatten your learning curve & master how (or whether) to compare metrics in the two platforms.
Here’s what you need to know now about HIPAA compliance in data collection, including FAQs about deidentifying PHI for your website or mobile app.
In this post, thought leader Ken Williams starts a series on a modern approach to marketing. Learn what’s changed to define this Modern Era so your business can adapt and thrive.
Adobe Product Analytics is a new add-on to Customer Journey Analytics. Learn about Adobe’s take on interconnected product analytics and how & when to get started.
Salesforce Data Cloud for Marketing has changed names 5 times! Unpack those & learn the difference between Data Cloud & Personalization. Get the right solution for your business.
Adobe Summit 2023 wowed us Vegas style! A sneak of our favorite Sneaks: #PathWise, #ProjectSidebySide, Marketo updates, Mix Modeler & Product Anlaytics. Learn about these + more.
Learn how changes to the California Privacy Rights Act (CPRA) will cause amendments to the California Consumer Privacy Act (CCPA) and what it means for you.
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