Search Results for: tim wilson

Each year, the analytics industry recognizes individuals, teams, and technology that make a difference
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Virtual
Just like all squares are rectangles, but all rectangles are not squares, all A/B
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events
Oct 1, 2021
Virtual & Venue SIX10, Chicacgo, IL
Every marketer wants to accurately measure the impact of their advertising spend. And “digital”
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events
Oct 5, 2021
Virtual
In this SDEC talk, Tim Wilson, a senior analytics director at Search Discovery, will
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events
Aug 31,2021
Virtual
events
March 5, 2021
STRATEGY:MEASUREMENT STRATEGIES & FRAMEWORKS Benjamin Franklin said it best; “If you fail to plan,
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Virtual
events
March 19, 2021
Considering your marketing strategies and tactics through the lens of an equation can provide
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In an effective automated bid strategy, marketers need to choose the appropriate metrics relative
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Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement
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We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey
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Developing a solid intuition about the statistical concepts that drive the interpretation of a
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