
Should We Be Calling It CRO?
We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!
We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!
Transformation begins with Conversation SEARCH DISCOVERY BLOG The latest thinking on data and analytics, industry news, and creative solutions from our team. Read Our Blog PODCASTS Join our team and other industry experts as they discuss analytics, digital marketing, SEO, and more. Listen To The Podcasts TEST & LEARN COMMUNITY Join our experimentation community to
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and optimize! But, mid-conversation (mid-revelation, really), we were told our time was up
OUR INDUSTRY INNOVATORS, EDUCATORS, AND EXPERTS Lee Blankenship Founder + Chief Executive Officer Linkedin-in Mike Gustafson President Linkedin-in Steve Gustafson Chief Operating Officer Linkedin-in Pat Hofford Chief Financial Officer Linkedin-in Andy Smelser Senior Director of People Services Linkedin-in Tim Trus Practice Lead, Applied Analytics + Optimization Linkedin-in Troy Gatchell Practice Lead, Data + Cloud Engineering