Launch to new heights.
What is Launch by Adobe?
Launch by Adobe is the next generation, enterprise-ready tag management system that helps unify your marketing ecosystem. Built upon the success of Adobe Dynamic Tag Management and feedback from the thousands of companies using it, Launch reimagines tag management, creating an open, extensible platform that enables productivity and collaboration between a broad host of actors (Marketers, Analysts, Technology Vendors, Systems Integrators, Process Automation Specialist, and more).
5 Reasons To Migrate To Launch by Adobe
If you are an Adobe Experience Cloud customer currently using DTM, now is the time to plan for your migration to Launch by Adobe.
#1 — Launch has powerful new features
Powerful new features and capabilities in Launch include faster page load time, easier implementation of technologies through extensions, greater control of tags, enterprise-grade publishing workflow enabling concurrent development efforts, dedicated pre-rollout staging environment for quality assurance, and workflow automation for key repetitive tasks. Learn more about these features and others here.
#2 — Launch can improve your customers experience
Launch is built for speed. Its optimized build process produces libraries less than half the size of DTM’s already small footprint, and its updated tag insertion methods further speed delivery. Launch supports an asynchronous library load that will not block other elements of the page from loading while the library loads, dramatically speeding pages to your customer.
#3 — Launch is easier to use for non-technical team members
#4 — Launch is extensible
Built in an “API first” manner on open source components, Launch can be extended to meet your company’s needs. Whether you need to centralize the core tagging for a thousand sites or automate analytics implementations for your SAAS offering, Launch can do it.
#5 — Launch is the platform of the future
Although DTM will still be supported for some time, it won’t be the focus of new development. All Adobe Experience Cloud feature updates and integrations will be built for Launch. As the community of Launch Extension developers grows, so will the functional advancements to the platform, and so will your advantages.
Solutions for Launch by Adobe
Search Discovery is the leader in providing industry-leading expertise and solutions using Adobe DTM and now Launch by Adobe. We built and sold “Satellite” to Adobe, which then became Adobe DTM. We have been providing solutions for every market from small businesses to Fortune 100 global brands. Now, we are excited to lead clients into the future using Launch by Adobe. Our team has already implemented this new platform on 80+ websites. We offer the following solutions and services:
From technical assessments to full service migrations and ground-up implementations, Search Discovery offers a range of solutions and services tailored to your needs.
If you need a custom extension built to support your brand or technology, but you don’t know where to start, we’d be happy to help.
Take full advantage of the Launch API. If you feel that your tag management solution is failing to scale to your organization’s needs due to repetitive manual processes, it’s time to consider process automation.
Search Discovery Tools
We are developing a collection of tools to assist users of Launch by Adobe and Adobe DTM.
Migrating to Launch? Use our free Adobe DTM to Launch assessment tool to prepare for your migration. We’ll help you evaluate your current state of readiness and identify specific items you will need to address in the migration process.
The useful and popular DTM Switch has been greatly enhanced to support both Launch by Adobe and Adobe DTM. Easily change environments as you build and test your solutions.