Launch to new heights.


What is Launch by Adobe?

Launch by Adobe is the next gener­a­tion, enter­prise-ready tag manage­ment system that helps unify your market­ing ecosys­tem. Built upon the success of Adobe Dynamic Tag Manage­ment and feed­back from the thou­sands of compa­nies using it, Launch reimag­ines tag management, creating an open, extensi­ble plat­form that enables produc­tiv­ity and collab­o­ra­tion between a broad host of actors (Marketers, Analysts, Tech­nol­ogy Vendors, Systems Inte­gra­tors, Process Automa­tion Special­ist, and more).

5 Reasons to Migrate to Launch by Adobe

If you are an Adobe Expe­ri­ence Cloud customer currently using DTM, now is the time to plan for your migra­tion to Launch by Adobe.

#1 — Launch has powerful new features

Power­ful new features and capa­bil­i­ties in Launch include faster page load time, easier imple­men­ta­tion of tech­nolo­gies through exten­sions, greater control of tags, enter­prise-grade publish­ing work­flow enabling concur­rent devel­op­ment efforts, dedi­cated pre-rollout staging envi­ron­ment for quality assur­ance, and work­flow automa­tion for key repet­i­tive tasks. Learn more about these features and others here.

#2 — Launch can improve your customers experience

Launch is built for speed. Its opti­mized build process produces libraries less than half the size of DTM’s already small foot­print, and its updated tag inser­tion methods further speed deliv­ery.  Launch supports an asyn­chro­nous library load that will not block other elements of the page from loading while the library loads, dramat­i­cally speed­ing pages to your customer.

#3 — Launch is easier to use for non-technical team members

Much of the work that once required exper­tise with JavaScript, CSS, HTML and other web tech­nolo­gies has been elevated, so less tech­ni­cal users can be imme­di­ately produc­tive. This trend will continue as the exten­sion catalog grows.

#4 — Launch is extensible

Built in an “API first” manner on open source compo­nents, Launch can be extended to meet your company’s needs.  Whether you need to central­ize the core tagging for a thou­sand sites or auto­mate analyt­ics imple­men­ta­tions for your SAAS offer­ing, Launch can do it.

#5 — Launch is the platform of the future

Although DTM will still be supported for some time, it won’t be the focus of new devel­op­ment. All Adobe Expe­ri­ence Cloud feature updates and inte­gra­tions will be built for Launch. As the commu­nity of Launch Exten­sion devel­op­ers grows, so will the func­tional advance­ments to the plat­form, and so will your advan­tages.

Solutions for Launch by Adobe

Search Discovery is the leader in provid­ing indus­try-leading exper­tise and solu­tions using Adobe DTM and now Launch by Adobe. We built and sold “Satel­lite” to Adobe, which then became Adobe DTM. We have been provid­ing solu­tions for every market from small busi­nesses to Fortune 100 global brands.  Now, we are excited to lead clients into the future using Launch by Adobe. Our team has already imple­mented this new plat­form on 80+ websites.  We offer the follow­ing solu­tions and services:


From tech­ni­cal assess­ments to full service migra­tions and ground-up imple­men­ta­tions, Search Discovery offers a range of solu­tions and services tailored to your needs.


If you need a custom exten­sion built to support your brand or tech­nol­ogy, but you don’t know where to start, we’d be happy to help.


Take full advan­tage of the Launch API.  If you feel that your tag manage­ment solu­tion is failing to scale to your organization’s needs due to repet­i­tive manual processes, it’s time to consider process automa­tion.

Search Discovery Tools 

We are devel­op­ing a collec­tion of tools to assist users of Launch by Adobe and Adobe DTM.

Migrat­ing to Launch? Use our free Adobe DTM to Launch assess­ment tool to prepare for your migra­tion. We’ll help you eval­u­ate your current state of readi­ness and iden­tify specific items you will need to address in the migra­tion process.

Try it now

The useful and popular DTM Switch has been greatly enhanced to support both Launch by Adobe and Adobe DTM. Easily change envi­ron­ments as you build and test your solu­tions.

Get the Launch and DTM Switch Chrome exten­sion

The SDI Toolkit is an exten­sion for Launch by Adobe provid­ing pack­aged solu­tions to some of the most common imple­men­ta­tion needs.

Learn more here

The SDI Data Layer Manager exten­sion for Launch by Adobe provides help with process­ing event-driven data layers.

Get the Data Layer Manager Exten­sion

We can help you launch.

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