Adobe Analytics Real-time Data Validation And Rule Keeper (AARDVARK)

Exten­sion for Launch, by Adobe

Companies need good data integrity in order to be successful. Adobe Analytics Real-time Data Validation And Rule Keeper (AARDVARK) detects and captures configuration and usage errors for Adobe Analytics.

Solu­tion Overview:

Do you want to iden­tify when the data you are about to send to Adobe Analyt­ics is too long or malformed? Adobe Analyt­ics Real-time Data Vali­da­tion And Rule Keeper (AARDVARK) detects and captures config­u­ra­tion and usage errors for Adobe Analyt­ics.

The follow­ing vali­da­tions are currently avail­able to be detected:

Range Vali­da­tions

  • Props must be between 1 and 75
  • eVars must be between 1 and 100 (can set the upper bound)
  • List vars much be between 1 and 3
  • Hier­ar­chy vars must be between 1 and 5
  • Vali­date vari­able upper/lower casing
  • Vali­date byte limits
  • Vali­date pageType
  • Vali­date page­Name and pageType
  • Vali­date no leading spaces may exist in vari­able values

Currency Code Vali­da­tions

  • Vali­date curren­cy­Code format
  • Vali­date curren­cy­Code for currency events
  • Vali­da­tions
  • Vali­date no spaces
  • Vali­date no repeat­ing commas
  • Vali­date only numeric values are set
  • Vali­date seri­al­iza­tion keys
  • Vali­date seri­al­iza­tion key char­ac­ter limit
  • Vali­date purcha­seID for purchase event

s.products Vali­da­tions

  • Vali­date product syntax merchan­dis­ing eVars

Solution Benefit

The benefit of AArd­vark is better data integrity. Under­stand what errors are occur­ring and where for Adobe Analyt­ics. This under­stand­ing will help you resolve issues quickly.

How To Get Your Hands On It

Reach out the team here at Search Discovery.

To learn more about how to use the SDI Toolkit check out this blog post and come back later for more detailed exam­ples.

More Questions or Feedback

We hope that you find the SDI Toolkit exten­sion to be very useful. If you have ques­tions or feed­back, please contact us at

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